Top 7 ways to Optimize your website performance using Search Engine Optimization (SEO)

SEO to Boost Your Website’s Ranking

The success of your website depends on ability to optimize it for search engine and conversion through it. Keep your website running at its peak efficiency.

You’ll have a better chance of turning visitors into paying customers if your site receives a lot of traffic and rank higher in search engine result page.

Conversion metrics like time on page and bounce rate tend to be better on a site that is optimized for conversions, and as a result, Google may give it a higher ranking.

What is SEO and what does it mean?

SEO stands for “search engine optimization.” Website traffic can be increased through search engine result pages, which is known as SEO. This boosts the visibility of your website. Customers are more likely to find your website and make a purchase if they use search query related to your brand.

• Meta Tags (Meta title & Meta Description)

Meta stands for data about data. You’ll see your website’s meta title & description on search engine result pages under the URL. If your meta descriptions are compelling enough, searchers are more likely to click through to your website. On WordPress sites, meta descriptions should be between 155 and 160 characters long.

In a way, title tags function similarly to meta descriptions in informing search engines about the content of your website. For readers and search engines alike, make sure to use relevant keywords within the meta tags of your web pages.

• Use of relevant keywords in your content is essential.

SEO relies heavily on keywords. Shorter keywords are increasingly popular with web users. As a result, it may be more difficult for them to rank higher. Try to use long tail keywords. Relevant keywords can be curated through keyword research process.

To avoid having your keyword misaligned, make sure your target audience’s search intent is in sync with your keyword’s intent.

Instead of Short keywords like “digital marketing“, “how to create a good digital advertising campaign” can be used, or long-tail keywords like “digital marketing strategy” can be placed into the content.

More number of people search for shorter keywords.

• Keyword should be included in Permalinks for better SEO

Permalinks are the URLs that appear in the address bar when you visit a website. There is a lot of information in a permalink, but it should not be overly long, and it should also clearly describe the content of the page.

The bot crawling your website and the reader both benefit from this. Search engine bots go through each page on your site, looking for keywords and phrases that are relevant to your site’s content. Use words that are easy to read and understand in your URL.

• Produce content of the highest caliber. There shouldn’t be keyword-stuffing!

You should write content that entices your audience. Don’t skimp on the details of your subject, and don’t leave anything out that might be irrelevant.

Providing your audience with an overview of the topic and answers tailored to their specific needs is essential. As a general rule, more words do not equate to better quality, but the fact that a topic has been thoroughly covered can be a plus advantage.

Writing in a clear, beautiful, and conversational style is equally as crucial as covering all of your content in detail.

• Improve the quality of your images

In terms of readability, images are critical. They aid in the comprehension of your writing by providing readers with a visual representation. However, they are crucial for search engine optimization because they aid in the crawling of your website.

An image cannot be crawled, but the image ALT-text, in other words, the description of the image, can be crawled and indexed.

• Focus on technical SEO as well.

Website visibility in search engine result page is not just dependent on keywords and content but also on several other factors as well. And one of the crucial factors is technical SEO. Where search engine crawler focus on technical aspect of website like server response time, page speed, website security etc. Make sure to work on them as well.

• Backlinks – source to traffic and authority

On page SEO helps crawlers to understand content on site. But this is not sufficient for ranking. Search engine needs references from other website as well about the genuineness of content. If other website points toward your piece of content and send traffic to it. Search engine called it as backlink and tend to rank such content higher in SERP.

After Publishing content on site, it is necessary to submit the link and other information related to content on various site to get backlink and traffic on it. Increased traffic indicates content is popular among internet user or it has demand among users resulting in higher rank.

Conclusion

SEO can be complicated, but understanding the fundamentals will give you a head start. Be sure to create content that is superior to the work of your competitors while still catering to your target audience.

Get as many backlinks as possible and ensure that your site loads quickly on both desktops as well as smartphones.

Then, to avoid bounce back of that worthwhile traffic, figure out how to make your website more user-friendly.