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artificial intelligence vs digital marketing

AI changing the game of Digital Marketing?

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Before diving into today’s topic, let us first understand the meaning or definition of Artificial Intelligence (AI). According to Investopedia, “Artificial intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions.

The term may also be applied to any machine that exhibits traits associated with a human mind such as learning and problem-solving.” In simple terms, Artificial Intelligence is the ability that enables the computer to do tasks that are done with human intelligence, tasks like problem-solving.

In a survey conducted by MemSQL, “out of 1600 marketing professionals, 61% of them considered machine learning and artificial intelligence as crucial data initiatives.” 

Another survey was conducted by Salesforce showed that “84% of marketers have already adopted artificial intelligence (AI) — up from 29% in the preceding year.” Let us now understand the importance of Artificial Intelligence (AI) in the digital marketing sector:

Check- Digital Marketing – Next Big Thing

Improves the user’s experience through Artificial Intelligence (AI)

The main function of any kind of marketing technique is customers’ satisfaction. In online marketing or digital marketing, customers’ satisfaction is judged by the experience that he is having while visiting their website.

User experience constitutes the highest percentage in customer satisfaction, and Artificial Intelligence (AI) helps in increasing user experience drastically. These online websites use AI-generated data to understand consumer behavior.

It helps the company to understand their taste and preferences and show the content which is relevant to the targeted customer so that he is induced to buy a product.

For example, Amazon uses its AI-generated data to show the user items which they are interested in buying and the user ends up buying the product. This not only results in profit for the company but also enhances user experience leading to customer or user satisfaction which is the main motive of marketing any product or services.

This concept of using the user’s personal data for enhancing their experience is called “third-party cookies.” Third-party cookies are the data that these online marketing platforms use to induce the customer to make a purchase.

 This is an important tool for all digital marketing platforms. However, Google announced recently that it is banning all websites from using third-party cookies. Google is eliminating this concept by the year 2022.  A lot of digital marketing experts are quite shaken up by this news.

Check- Current Digital marketing Salary, Jobs, and Career Opportunities in 2021

Sir Martin Sorrell, who is an Executive Chairman & the Founder of the S4 Capital:

“CMOs should take note that this reiterates, once again, the importance of first-party data and how consumer trust and privacy are moving to the forefront of marketing.

In the coming years, digital consumer relationships will be earned by customer experience and value exchange. With Google Chrome removing support for third-party cookies by 2022, the time for marketers to start investing in the future is now.

S4Capital is guided by our belief that first-party data is the Holy Grail – and already has its sights on the critical next phase for marketers, where digital identity is in the hands of the brands themselves. In 2020, we merged with leading cookieless measurement company Bright blue and readied brands like Mondelēz to leverage first-party consumer data to plan, personalize, and optimize their digital media and content.

As one of our most respected clients said – Google’s decision reinforces again the importance of first-party data and that we are entering into a world of at least 25 big walled gardens. It’s a natural evolution of the privacy debate.”  

This is something that will change the entire game for all digital marketing websites, and further will make things difficult for all digital marketing websites all across the globe, but this all in the future.

Predicts the potential user’s preferences

AI (Artificial Intelligence), can not only understand past customers’ tastes and preferences but also predicts future customers’ preferences as well by using third-party data and utilizes that information for the benefit of both parties.  

The new algorithms state that: “the accuracy of data is anticipated to get more efficient.

Predicting the ROI and determining sales forecasting will be inevitable, and it becomes a lot more convenient for digital marketers in the future through these innovations.”

Artificial Intelligence (AI) and Digital Advertising

Artificial Intelligence (AI) has helped with digital advertising a lot of times. Artificial Intelligence (AI) predicts an individual’s behavioral pattern, taste, and preferences and shows them advertisements according to their preferences.

This technique is used on platforms like Facebook, Instagram, YouTube, and Google, this also enhances the users’ experience.

According to E-Marketer is a digital marketing website, “digital ads spend worldwide was estimated to be $273.29 billion in 2018 and this is expected to increase further.

With AI technology, marketers can spot micro trends and even predict trends. They can then make strategic decisions about where they allocate their budgets and who they target. As a result, brands can reduce digital advertising waste and ensure that their expenditure delivers the best possible results.”

Check- Top 3 Online lead generation techniques for business.

Conclusion

Artificial Intelligence or popularly known as AI, is gaining its popularity with each passing day and is making the work of various digital marketing websites a lot easier and less time consuming, more time effective.

It helps these marketers to deliver the best user experience for the individual that are surfing their websites on a daily basis. Because at the end of the day Consumer Satisfaction will always be the key for any kind of marketing technique be it online or offline.

 

Digital next bign thing

Digital Marketing – Next Bigs Things

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Pandemic has severely affected economy and brought never before crisis. Unlike other industries education and employment sectors got affected as well.

Many of us has completed their graduations during pandemic but missed job opportunities due to the restrictions on movement. Many of even lost jobs due to the company shutdown and some of us who are still working with existing company facing pay cuts which making day to day living difficult as income is reduced but expenses are still same or even increased multiple times.

Right?

I thing all will agree with this statement.

So, what is solution to this problem? How we can overcome this situation? How we can become financially strong? Not to get affected by such crisis or any other calamity.

Solution is the “right choice”

Yes, you read it right.

Right choice of career which can help you become financially strong. Which provide flexibility of work and have absolute demand in market.

Today I am going to share secrete which let me enjoy financial stability even during lock down. And that secrete is “digital marketing”. Digital marketing is one of the booming and less affected sectors due to its importance in business life cycle.

Anyway, you can learn here –

Click here to read “What is Digital Marketing”?

Digital Marketing training institute in pune

Some benefits of digital marketing choosing as a career option –

  • No special educational criteria, anyone with basic education and with some computer skills can opt for digital marketing.
  • No need to wait for years to complete degree or relevant qualification. Can become employable within short span of 2-3 months.
  • Good starting salary, ranging from 12k to 25k depend upon skill expertise and interview performance.

Don’t believe read it here – Current Digital marketing Salary, Jobs, and Career Opportunities in 2021

 

  • Multiple opening across country for digital marketers, even with some extra efforts can work abroad virtually using some online portals.
  • Unlike some other profession, digital marketing job role does not require compulsory presence at job site. It allows to work from anywhere with a single laptop and a good internet connection.
  • Or even work as freelancer for passive income along with your current profession.

Read it here – Who can pursue digital marketing courses in Pune?

Digital Marketing Classes in Pune

If you think, you wanted to grow your career and enjoy above stated benefits, then you must enroll for digital marketing course and get industry ready.

 Still have any Doubt, talk to experts!

Till then, read how to choose the best digital marketing institute?

Best digital marketing courses in pune
digital Marketing

Google’s new privacy policy and how will it affect Digital Marketing?

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Cookies are something that a lot of digital marketers use for personalized marketing. Let us first understand what cookies exactly are.

What are third-party cookies? It is the information that allows the digital marketing firms to know the required information about targeted users such as their behavioral patterns on the web, and their interests, in an addition to the personalization of the advertisements that you see on the web. It helps digital marketers to obtain a user profile of the audience that they are targeting.

So, now on 3rd March 2020, Google announced that it will eliminate third-party cookies by 2022. This step of Google will drastically change things for all the digital marketing websites around the country, which will make things a bit difficult for digital marketers.

Google’s blog post explains its reason behind charting a course towards a more privacy-first of the web, “It’s difficult to conceive of the internet we know today — with information on every topic, in every language, at the fingertips of billions of people — without advertising as its economic foundation.

But as our industry has strived to deliver relevant ads to consumers across the web, it has created a proliferation of individual user data across thousands of companies, typically gathered through third-party cookies. This has led to an erosion of trust: In fact, 72% of people feel that almost all of what they do online is being tracked by advertisers, technology firms, or other companies”

Check – Guide To Start A Digital Marketing Business With Zero Investment

Some Interesting Statistics on Digital Marketing

According to the Statistics, as of January of 2021, Google’s Chrome global web browser market share was about 35.27 %. In the year 2019, Google had held more than 56% of the web browser market. Other popular web browsers like Firefox and Internet Explorer have experienced an excessive reduction in the market share in recent years because Chrome’s influence has expanded, which has resulted in new competitors entering the market.

If in the year 2022, the world of the internet becomes a cookie-less world the digital marketers won’t get any information about the users crawling through their website, and there will be no personalized content for them to offer.

In digital marketing will have to depend on the first-party data and will have to work extra hard for them to analyze and gather the information about the user using the websites. They will have to invest a lot more time and effort and extra labor which will not be very cost-effective and will be very time-consuming.

Furthermore, Google’s blog post also read that, “People shouldn’t have to accept being tracked across the web to get the benefits of relevant advertising. And advertisers don’t need to track individual consumers across the web to get the performance benefits of digital marketing.

The majority of marketers were somewhat expecting this to happen. It will take the digital marketing industry to take some time to finally understand the new privacy policy of Google and how to work around it whenever it takes place.

Mentioned below are statements from some of the renowned digital marketing experts and what they have to say about this policy.

Read – Why is Online Lead Generation important for your business?

Sir Martin Sorrell who is an Executive Chairman & Founder of the S4 Capital:

 “CMOs should take note that this reiterates, once again, the importance of first-party data and how consumer trust and privacy are moving to the forefront of marketing. In the coming years, digital consumer relationships will be earned by customer experience and value exchange. With Google Chrome removing support for third-party cookies by 2022, the time for marketers to start investing in the future is now.

S4Capital is guided by our belief that first-party data is the holy grail – and already has its sights on the critical next phase for marketers, where digital identity is in the hands of the brands themselves.

In 2020, we merged with leading cookieless measurement company Bright blue and readied brands like Mondelēz to leverage first-party consumer data to plan, personalize, and optimize their digital media and content. As one of our most respected clients said – Google’s decision reinforces again the importance of first-party data and that we are entering into a world of at least 25 big walled gardens. It’s a natural evolution of the privacy debate.”

Gautam Mehra who is the Chief Data & Product Officer- Dentsu Asia Pacific (APAC) & CEO – Dentsu Programmatic – South Asia:

 “This was an expected announcement. Google had earlier indicated its intention to move away from individual tracking to FLoCs, a kind of cohort-based tracking that would be privacy safe and yet allow for advertisers to track the effectiveness of their campaigns and also be able to retain attributes that matter to advertisers such as the interests/profile of their consumers albeit at a “crowd” level.

However, this coupled with the expected deprecation of third-party cookie support in 2022, will be challenging for the ad-tech industry in general. Large publishers will begin to force users to sign in to consume their content.

Advertisers will have to invest largely in managing their first-party data efficiently and extracting maximum value from it, rather than relying on external signals. All in all, it is early times and we expect to see a lot more announcements in this space by various other platforms such as Facebook, Apple, Amazon, TradeDesk, Adobe, and MediaMath.”

Conclusion

Different individuals have different notions on this privacy policy. We cannot predict what’s going to happen in the future. So, as a digital marketer, you are advised not to panic right now, but you should also start formulating how your business would work after the application of the new policy.

Visit – Top digital marketing training institute in pune for your career growth.