Introduction to digital marketing

What is Digital Marketing?

Digital marketing is the practice of using electronic media channels to promote your brand or product. This includes social media, email, display advertising, mobile apps, video games, etc. The goal of digital marketing is to reach potential customers where they spend their time reading, shopping, playing, watching, and otherwise consuming content and advertisements.

Digital marketing has become a very important part of our lives. In today’s world, almost every single person uses some form of digital device to connect with other people and companies. As such, it is essential for businesses to have a presence on these platforms.

introduction to digital marketing

Digital marketing is a combination of several disciplines such as SEO (Search Engine Optimization), SEM (Social Media Optimization) and SMM (Social Media Marketing). These techniques are used to promote websites and generate leads.

It is important to note that digital marketing is not a single discipline, rather a collection of strategies and tactics. There are three main areas of focus – Search, social media and Email. Each area plays a vital role in the overall strategy.

Why digital marketing is important?

Digital marketing is important for any business because it allows them to reach out to customers at anytime and anywhere. The internet has made it easier for businesses to communicate with consumers. With the help of digital marketing, businesses can advertise their products and services and build relationships with potential clients.

Difference between traditional marketing and digital marketing?

introduction to digital marketing

Traditional marketing is when you send out mailers, brochures, and other physical items to potential customers. Digital marketing is when you use websites, email, mobile apps, etc. to communicate with your customers. Both types of marketing are important for any business, but digital marketing has become increasingly popular because it allows businesses to reach their target market at a lower cost.

Type of digital marketing

Digital marketing includes all forms of electronic marketing such as email marketing, search engine optimization, display advertising, mobile marketing, social media marketing, web analytics, conversion rate optimization, ecommerce marketing, and others. The term “digital” refers to any form of electronic communication.

Search engine Optimization –

SEO is the process of improving the visibility of a website or web page in search engines such as Google, Bing, Yahoo, etc. The goal of SEO is to increase the number of visitors to your site, which ultimately leads to increased sales.

introduction to digital marketing


There are two main types of SEO: Onsite SEO and Offsite SEO. Onsite SEO includes things like optimizing your meta tags, title tags, URL structure, internal linking, and other factors that affect how your pages appear in search results. Offsite SEO refers to activities outside of your website, such as link building, social media marketing, press releases, and paid ads.

Google ads –

Google ads are paid advertisements that appear on search results pages. They are usually displayed above or below organic search results. The ads are targeted based on keywords that users enter into the search box when they perform a web search. Advertisers bid for ad space on specific keywords, which means that advertisers compete against each other to be seen on top of the search engine results page.

Content Marketing –

Content marketing has become one of the most important aspects of any business today. The best way to use content marketing is to create valuable information for your target market. This means that you need to know what they want and how to provide it to them. If you do this well, you will be able to generate leads, increase sales, and build relationships with your customers.

Social media marketing –

introduction to digital marketing

Social media is a way for businesses to connect with customers and prospects through websites such as Facebook, Twitter, YouTube, LinkedIn, and Google+. The main purpose of these sites is to create a community around a business, which allows them to share information about themselves and their products.

Email marketing –

Email marketing is one of the best ways to reach out to customers and prospects. When done correctly, email marketing can be highly effective at generating leads and sales for businesses. There are two types of emails: transactional and promotional. Transactional emails are those that provide information about order status, shipping details, etc. Promotional emails are usually sent to entice users to click through to a website or do something specific.

Mobile Marketing –

introduction to digital marketing

Mobile marketing is a form of digital marketing that uses mobile technology to reach consumers. This includes text messaging, apps, websites, etc. The goal of mobile marketing is to provide a better customer experience through personalized messages and offers.

Video Marketing –

Video marketing is one of the best ways to market your business. Videos are easier for users to consume than text and images, which makes them ideal for conveying information and educating customers about your company. The average person watches 1.5 hours of video per day on YouTube alone. If you want to use video marketing effectively, you need to know how to create high quality videos that will be shared across platforms like Facebook, Instagram, Twitter, LinkedIn, etc.

Conclusion –

Digital marketing is a great way to market your business, especially when you want to reach customers who don’t know you exist yet. The key is to use the right channels for the right message at the right time. If you’re looking to grow your business, then you need to start using digital marketing now!