Even though the name Digital Marketing contains Marketing in it, it is entirely different from traditional marketing. Not only different but pretty much the opposite. In Marketing, you need to go door to door and convince people to buy a product to make a sale. On the other hand, in digital marketing, you need to give exposure, publicity to your product to gain a good brand value.
What really is Digital Marketing?
Digital Marketing is business promotion through online platforms using digital channels that we use in day to day life. Like Facebook, Instagram, Youtube, Google, Email, Applications etc.
It reduce physical interaction with audience and you can connect with users virtually at anytime through mobile phones, tablets and laptops.
Traditionally Marketing which we have seen till now relays on expensive mode of communication like hoardings, newspaper ads, pamphlets and events.
Digital Marketing provide you a toolkit to reach your target customer. You just need to learn right tool use at right place through digital marketing courses in pune.
An online platforms like social media, search engines that we use for entertainment purpose, to gain knowledge, to solve a problem are highly developed software which can collect all the data of user who is accessing the platform. It enables them to facilitate more personalized content and publicity toward precisely defined audiences for better engagement and outcomes. This is the reason why we are getting product or service recommendations based on our interest or previous online activity.
Digital marketing help you to reach right audience at right time. You just need to learn which is the right online platform or channel to reach that audience. Based on some aspects digital marketing further divided into subtopics. And those subtopics are nothing but a channels which are used to target potential customer.
Here are a few Digital marketing Channels that help you to target audience:
Social Media Marketing
Through social media marketing we can target people who are using various social media platforms like facebook, Instagram, LinkedIn etc. as people are not searching anything but casually browsing through social media feeds, brand can appear in users news feed and attract them toward business offerings through good content and offer’s, discounts. In short Social Media Marketing helps to create brand awareness and social trust. and this interaction can further help to get quality leads for business.
Search Engine optimization
SEO, that is, Search Engine Optimization, is a process of optimizing your website to increase visibility on search engine. Generally when users search on search engine (E.x. – Google) it retrieve some relevant results to search queries. Those results are nothing but product/services offered by businesses relevant to user query. User click on results and convert for business which he likes. So to acquire a user it is necessary to be visible, if he is able to see you he will visit site and ultimately convert for business. Through SEO, we follow search engine’s guideline to increase online visibility.
Content is anything that educate audience about product services. It help users to understand product and its features, benefits. And most importantly content marketing does not focus on selling, it address the need of use. Websites, blogs, social media posts, brochures & youtube video’s are some of the content marketing examples.
Email marketing help businesses to grow bonding with users. Unlike WhatsApp, once you have number you can keep interacting and grow interest. In same way through email marketing we communicate about businesses. Generally it is used to send bulk yet personalized emails through automation techniques.
Pay-Per-Click (PPC) Advertising
PPC stands for pay per click, where we are paying click wise to digital advertisers who help us to reach targeted audience. It is paid form of marketing for quick results. SEO is continues and time consuming process, but in the need of hour can’t wait to reach audience. In that can PPC help you to reach users in no time. PPC advertising can be done though campaigns running on various digital platforms like search engines, social media etc. And show their ads to people exploring for terms related to the goods or other services.
Affiliate marketing is a kind of commission based selling through influencers. Where either business collaborate with influencers or vise versa. Those influencers get commission by business for each product sold through their referral link and that link also called as affiliate link and hence the marketing called as affiliate marketing.
In these current times, YouTube is the most watched video platform, and a massive number of users are turning to YouTube even before they decide to buy something. Video is most impactful way to understand anything. Buyer can better understand features and benefits through video content than any other format of content. And hence before buying anything users tend to research on youtube about review, unboxing, product features etc. Video marketing help to educate user through its visual representation medium.
Bottom Line –
We hope you have got basic idea about digital marketing and it’s channels. We at IDM focus on teaching those digital marketing channel execution through our digital marketing courses in pune. During training we actually promote live business using those channels and learn industry oriented digital marketing techniques.