Digital marketing is the practice of using electronic media channels to promote your brand or product. This includes social media, email, display advertising, mobile apps, video games, etc. The goal of digital marketing is to reach potential customers where they spend their time reading, shopping, playing, watching, and otherwise consuming content and advertisements.
Digital marketing has become a very important part of our lives. In today’s world, almost every single person uses some form of digital device to connect with other people and companies. As such, it is essential for businesses to have a presence on these platforms.
Digital marketing is a combination of several disciplines such as SEO (Search Engine Optimization), SEM (Social Media Optimization) and SMM (Social Media Marketing). These techniques are used to promote websites and generate leads.
It is important to note that digital marketing is not a single discipline, rather a collection of strategies and tactics. There are three main areas of focus – Search, social media and Email. Each area plays a vital role in the overall strategy.
Why digital marketing is important?
Digital marketing is important for any business because it allows them to reach out to customers at anytime and anywhere. The internet has made it easier for businesses to communicate with consumers. With the help of digital marketing, businesses can advertise their products and services and build relationships with potential clients.
Difference between traditional marketing and digital marketing?
Traditional marketing is when you send out mailers, brochures, and other physical items to potential customers. Digital marketing is when you use websites, email, mobile apps, etc. to communicate with your customers. Both types of marketing are important for any business, but digital marketing has become increasingly popular because it allows businesses to reach their target market at a lower cost.
Type of digital marketing
Digital marketing includes all forms of electronic marketing such as email marketing, search engine optimization, display advertising, mobile marketing, social media marketing, web analytics, conversion rate optimization, ecommerce marketing, and others. The term “digital” refers to any form of electronic communication.
Search engine Optimization –
SEO is the process of improving the visibility of a website or web page in search engines such as Google, Bing, Yahoo, etc. The goal of SEO is to increase the number of visitors to your site, which ultimately leads to increased sales.
There are two main types of SEO: Onsite SEO and Offsite SEO. Onsite SEO includes things like optimizing your meta tags, title tags, URL structure, internal linking, and other factors that affect how your pages appear in search results. Offsite SEO refers to activities outside of your website, such as link building, social media marketing, press releases, and paid ads.
Google ads –
Google ads are paid advertisements that appear on search results pages. They are usually displayed above or below organic search results. The ads are targeted based on keywords that users enter into the search box when they perform a web search. Advertisers bid for ad space on specific keywords, which means that advertisers compete against each other to be seen on top of the search engine results page.
Content Marketing –
Content marketing has become one of the most important aspects of any business today. The best way to use content marketing is to create valuable information for your target market. This means that you need to know what they want and how to provide it to them. If you do this well, you will be able to generate leads, increase sales, and build relationships with your customers.
Social media marketing –
Social media is a way for businesses to connect with customers and prospects through websites such as Facebook, Twitter, YouTube, LinkedIn, and Google+. The main purpose of these sites is to create a community around a business, which allows them to share information about themselves and their products.
Email marketing –
Email marketing is one of the best ways to reach out to customers and prospects. When done correctly, email marketing can be highly effective at generating leads and sales for businesses. There are two types of emails: transactional and promotional. Transactional emails are those that provide information about order status, shipping details, etc. Promotional emails are usually sent to entice users to click through to a website or do something specific.
Mobile Marketing –
Mobile marketing is a form of digital marketing that uses mobile technology to reach consumers. This includes text messaging, apps, websites, etc. The goal of mobile marketing is to provide a better customer experience through personalized messages and offers.
Video Marketing –
Video marketing is one of the best ways to market your business. Videos are easier for users to consume than text and images, which makes them ideal for conveying information and educating customers about your company. The average person watches 1.5 hours of video per day on YouTube alone. If you want to use video marketing effectively, you need to know how to create high quality videos that will be shared across platforms like Facebook, Instagram, Twitter, LinkedIn, etc.
Conclusion –
Digital marketing is a great way to market your business, especially when you want to reach customers who don’t know you exist yet. The key is to use the right channels for the right message at the right time. If you’re looking to grow your business, then you need to start using digital marketing now!
Social media optimization refers to the process of improving a brand’s online presence on various social media platforms. Social media helps to engage with existing customers as well as reach new users.
The SMO process involves creating quality content to attract and engage users resulting in increased brand exposure. And all this can be analyzed in terms of number through social media reports and insights
Number of tools can be used to optimize social media performance. They can be used from researching to planning, creating to publishing and sharing to analyzing the performances.
In the article we will learn how to use social media channels to improve brand visibility.
What are the Objectives of Social Media Optimization?
To improve brand visibility on social media
To increase brand awareness on social media
To increase brand engagement on social media
To get traffic to website from social media
To get conversions from social media
Social media optimization strategy –
Social media optimization strategy is an action plan to achieve branding & marketing objectives on social media platforms.
Create Your Online presence
First foremost criteria for SMO is to have online presence on social media platforms. It can be in the form of company pages or business accounts. Business accounts have different settings and features than personal accounts which make it more advantageous as those features and settings are built to enhance the brand visibility.
So creating and optimizing social media profiles is mandatory. Optimizing profiles includes filling up complete business details such as business category, description, labels, contact information along with brand name, logo, cover images. It helps social media platform’s algorithms to understand the business and help to push it into relevant users’ feeds.
Research about content, competition & trend
What’s the point in planning and creating something when you don’t have an idea about what’s going on in the market? What people would love to consume? And so on.
Before creating a content, is it always better to research what trends are going on? What competitors are doing to engage the audience? What type of content users consume most?
It helps you to create a content calendar that will attract and engage users and eventually will increase brand awareness.
For research purposes you can use those platforms’ search features, competitors pages & some tools. Few social media management tools help by showing curated content from industry at one place with engagement rate so that we can have ideas on how to create similar content that can fetch most of the engagement.
Create consistent & quality content
Now the next part after research is to create good consumable content that can fetch good engagement as well. Quality content needs proper research. So if you perform the above step, you will be able to create fresh, unique & relevant content
Content can be created in various formats like a graphic, gif, carousel, video etc. nowadays video is trending and gets more engagement.
Content or a post is made up of three things. A caption, creative & hashtag. You need to make sure you are using quality, high resolution visual graphics. As lower resolution, blur graphics disturb user experience. Captions should attract users or solve their problems.
Not to forget the use of the optimum number of hashtags. Platform to platform number of maximum hashtags that we can use varies. But We suggest using 8-10 hashtags max for good results. And keep a set of hashtags changing to avoid shadow ban from the platform.
Content calendar for social media is a planned activity, where we create posts for future dates in advance. Each social media platform has a different content calendar schedule based on the number of days we are posting, number of posting per day etc. creating a content calendar helps to remain organized and saves time.
Publish and engagement
Creating quality content is not sufficient, it should also reach to users at optimum time when they are active on social media to get maximum engagement.
There are some social media automation tools that help you to schedule a post at the right time to get maximum engagement. Also each platform may or may not have the same audience. But they are used differently, hence user active time may vary. Like Most people check Instagram at random hours or major traffic surge can be seen in evening after 6.30 pm as per Indian standard time zone. But people are active during the morning slot on LinkedIn when they log in to work.
Insights and Reporting
It is important to know the performance of content that we have created for social media platforms.
Insight helps us to understand how our content performs. We can set KPIs for social media optimization in term of reach, impression, followers & engagements to measure the success
Tracking performance primarily helps us to improve performance and optimize social media optimization strategy.
Conclusion –
Social media is a great platform to reach users and increase brand awareness. Proper strategy planning and execution will help businesses to efficiently use social media for branding and marketing of brands.
Access High Quality Social Bookmarking sites at the end of the article for submission purpose to increase traffic and high quality backlinks to website.
In the ever-evolving landscape of the internet, staying at the forefront of digital marketing strategies is paramount for success. Social bookmarking , a tried-and-true method for sharing and organizing web content, remains a valuable tool in the arsenal of SEO experts and content marketers.
As we step into the digital world of 2023, it’s essential to not only embrace new trends but also to revisit classic techniques that continue to yield remarkable results.
In this comprehensive guide, we’ll delve into the world of social bookmarking, shedding light on the best platforms that have not only stood the test of time but have also elevated their domain authority (DA) and page authority (PA) to impressive heights.
These platforms offer a golden opportunity for individuals and businesses to enhance their online presence, drive targeted traffic, and boost their search engine rankings.
What is Off page SEO?
Off page SEO, also known as off-site SEO, refers to all the activities that are done outside of your own website in order to improve its search engine ranking. It is an important aspect of search engine optimization (SEO) as it helps build authority and credibility for your website by showcasing its popularity and relevance to search engines.
Some common examples of off-page SEO include link building, social media marketing, influencer outreach, and content marketing. These strategies aim to increase the number of backlinks or inbound links pointing to your website from other reputable websites. The more high-quality backlinks you have, the better your website’s reputation will be in the eyes of search engines.
One key factor in off-page SEO is social bookmarking. Social bookmarking sites are online platforms where users can save, organize and share web pages they find interesting or useful. These sites allow users to create bookmarks or “tags” for specific web pages which can then be shared with others on the platform.
Using social bookmarking sites effectively can greatly benefit your off-page SEO efforts. Firstly, by submitting your website’s URL to these sites, you are creating a backlink for your site which can help improve its ranking on search engine results pages (SERPs).
Additionally, when other users discover and save your webpage on these platforms, it signals to search engines that your content is valuable and relevant enough for people to share.
Moreover, most social bookmarking sites have high domain authority (DA) and page authority (PA) scores
Type of Off page Activities
Off-page activities play a crucial role in boosting the online presence and visibility of a website. These activities involve building external links, increasing website traffic, and improving search engine rankings. One of the most effective off-page activities is social bookmarking, which involves sharing content on third-party websites.
Social bookmarking sites allow users to save, organize, and share bookmarks or web pages that they find interesting or useful. These sites have high domain authority (DA) and page authority (PA), making them an important part of any SEO strategy. However, not all social bookmarking sites are created equal. In this section, we will discuss the types of off-page activities involved in social bookmarking and how to choose the best sites for your needs.
Submission of Bookmarks
The first type of off-page activity for social bookmarking is submitting bookmarks to various platforms such as Reddit, StumbleUpon, Digg, etc. This involves creating an account on these sites and submitting links to your website’s content along with relevant tags and descriptions.
When choosing which platforms to submit your bookmarks to, it’s important to consider their DA and PA scores as well as their user base. The more active users a platform has, the higher chances your content will be seen by a larger audience.
Sharing Content
Sharing content on social media platforms like Facebook, Twitter, LinkedIn can also be considered as an off-page activity for social bookmark
What is Social Bookmarking?
Social bookmarking is a method of organizing, tagging, storing and sharing web pages or online resources through the use of social media platforms. It allows users to save and categorize links to websites that they find interesting or useful, making it easier for them to access these sites in the future.
One of the key features of social bookmarking is the ability for users to publicly share their saved bookmarks with others. This creates a network of curated content that is accessible to anyone who has similar interests or needs. It also allows users to discover new websites and resources based on what others have bookmarked.
Social bookmarking is different from traditional bookmarking methods as it relies on tags or keywords instead of folders. Tags are descriptive words or phrases that are assigned by the user to each bookmark, making it easier for them and others to search and find relevant content.
This makes social bookmarking a more efficient way of organizing and accessing online resources compared to traditional browser-based bookmarks.
Another advantage of social bookmarking is its collaborative nature. Users can follow other individuals with similar interests, allowing them to see each other’s bookmarks and discover new content together.
Additionally, many social bookmarking sites have features that allow for comments and discussions on saved bookmarks, creating an interactive platform for knowledge-sharing.
In addition to personal use, social bookmarking has become an important tool for businesses as well. Companies can use it as part of their marketing strategy by sharing their own content or collaborating with influential users in their industry. This helps increase brand
Benefits of Social Bookmarking in off page SEO
Improved Search Engine Rankings
One of the main benefits of using social bookmarking in off-page SEO is that it can help improve your search engine rankings. This is because when you submit your website to high PA and DA social bookmarking sites, it creates quality backlinks for your site. Backlinks are an important factor that search engines use to determine the credibility and relevance of a website. The more high-quality backlinks your site has, the higher it will rank in search results.
Increased Visibility and Traffic
By submitting your website to social bookmarking sites with high PA and DA, you are exposing your content to a larger audience. These sites have a large user base who actively browse and share interesting content. By having your website listed on these platforms, you increase its chances of being discovered by potential readers or customers. This can lead to increased traffic to your site, which can ultimately result in higher conversions.
Targeted Audience Reach
Social bookmarking allows you to categorize and tag your submissions according to relevant topics or keywords. This helps in targeting specific audiences who are interested in those particular topics or keywords. For example, if you own a fashion blog, submitting your content under the “fashion” category on social bookmarking sites will attract readers who are specifically looking for fashion-related content.
Faster Indexing by Search Engines
When you submit your website to social bookmarking sites with high PA and DA, it gets indexed by search engines faster. This is because search engines crawl these sites frequently, and if your website’s link is listed on them, it will be crawled and indexed along with the site. This can help in improving your website’s overall visibility and rankings.
Brand Building and Authority
Social bookmarking allows you to create a brand presence by sharing your content with a wider audience. By consistently submitting high-quality content on these sites, you can establish yourself as an authority in your niche. This can help in building trust among readers and potential customers, resulting in increased brand recognition and credibility.
Increased Social Signals
Social signals refer to the number of likes, shares, comments, and other forms of engagement your content receives on social media platforms. These signals are used by search engines to determine the popularity and relevance of a website. By using social bookmarking in off-page SEO, you can increase your social signals, which can positively impact your search engine rankings.
Cost-Effective Marketing
Submitting your website to social bookmarking sites is a cost-effective way to promote your content and drive traffic to your site. Most of these sites are free to use, making it an affordable option for businesses or individuals who do not have a large marketing budget.
How to do Social Bookmarking?
Social bookmarking is a popular method for organizing and sharing online content. It involves saving links to web pages that you want to revisit later or share with others. These links are saved on social bookmarking sites, making them easily accessible from any device with an internet connection.
In this section, we will guide you through the step-by-step process of doing social bookmarking and provide some tips to make the most out of it.
1. Choose the right social bookmarking site: The first step in doing social bookmarking is to choose the right platform. There are numerous social bookmarking sites available, but not all of them have high PA (page authority) and DA (domain authority). It is essential to select a site with high PA and DA as it can significantly impact your website’s search engine ranking.
Some popular options include Reddit, Digg, StumbleUpon, Delicious, and Pinterest. Each platform has its own unique features and audience base. Do some research and select a few platforms that align with your target audience.
2. Create an account: Once you have selected your preferred social bookmarking site(s), the next step is to create an account. This process is usually quick and straightforward; all you need is a valid email address or login through your existing Google/Facebook account.
Make sure to use an appropriate username and profile picture that reflects your brand or business identity. Complete your profile by adding relevant information such as a bio, website URL, etc., which will help promote your brand .
3. Understand the bookmarking process: Before you start bookmarking, it is crucial to understand how the process works. Social bookmarking involves saving a link to a web page on a social bookmarking site, along with a short description and relevant tags (keywords).
When done correctly, social bookmarking can help increase your website’s visibility and drive more traffic to your site. However, it is essential to avoid spamming or over-promoting your content as it can have a negative impact on your brand’s reputation.
4. Bookmark your content: To bookmark your content, simply click on the “Submit” or “Add” button on the social bookmarking site’s homepage. This will open a form where you can add the URL of the web page you want to save, along with a title, description, and tags.
Make sure to use relevant keywords in your title and description to make it easier for users to find your content. You can also add an image or video related to your post to make it more appealing.
5. Engage with other users: Social bookmarking is not just about promoting your own content; it also involves engaging with other users and their content. Spend some time exploring different posts on the platform and upvote/ like, comment, and share content that you find interesting and relevant to your business.
Engaging with other users can help increase your visibility on the platform and build relationships with potential customers or partners.
6. Use social bookmarking for research: Apart from promoting your own content, you can also use social bookmarking sites for research purposes. You can search for topics related to your industry or niche and see what kind of content is popular among users.
This can give you valuable insights into current trends, popular keywords, and what type of content resonates with your target audience. You can also save useful articles or resources for future reference.
7. Be consistent: Consistency is key when it comes to social bookmarking. It is essential to regularly bookmark and engage with other users’ content to maintain a presence on the platform.
Create a schedule and set aside some time each week to bookmark new content, engage with others, and update your profile if necessary. This will help establish your brand as an active member of the community and attract more followers.
In conclusion, social bookmarking can be a valuable tool in promoting your brand’s online presence and driving more traffic to your website. By following these steps and being consistent with your efforts, you can make the most
Best Social Bookmarking sites with High PA & DA for submission
We’ve looked into the digital world, and what we’ve found is that it’s huge. One of the many useful strategies for increasing your brand’s online presence is social bookmarking.
In today’s world, everyone goes online, from searching to shopping. And it’s no wonder if it is fascinating to you. But to get found out on the internet, you must have an online presence. The reason can be anything on the internet ranging from branding yourself to promoting a business or earning money online.
An online presence can be built in the form of a website, where users can visit your site, read more about you & your product & service, and make decisions.
Web designing with WordPress :
Technology has made everything easy. You aren’t required to be a tech-savvy or pro-level coder to do web designing. Many platforms available on interest allow you to create a beautiful website within a few minutes without coding knowledge.
WordPress is one of the famous & open source platforms for template-based web designing. If you are also planning to build a website but don’t know how to? Keep reading!
You will learn web designing until the post ends. Just follow the checklist in the post to create a fully functional and live website that is ready to welcome users.
Web designing using WordPress in 10 steps :
Have plan
It is always good to have a plan to avoid losing interest later. Before starting web designing and development using WordPress, define the niche. Why do you want to build a website? What do you want to show through the website? If you wish to sell products or write out your passions.
Defined niche help to outline website structure at the time of web designing, avoiding delay and confusion
Buy a Domain name
Once the niche is defined, you can proceed to a better name selection representing your business online.
Many platforms offer domain names at cheap rates like namecheap.com. You can visit a Namecheap website in the new tab to find whether the name you are planning for your business is available or not.
Make sure whatever name you are picking as a domain name should be easy to remember. If you find difficulty in choosing a name, you can try out domain name generators.
Check domain name availability
Choose a host for your site
The next step is to choose a reliable web host to manage your website data. While managing online presence, we create content in various formats like text, images, and videos, and to host all this data; we need virtual space. And this space is also called hosting.
Many hosts are available to provide reliable, secure, and affordable shared hosting services like hostinger.com.
You can subscribe for monthly, annual, or multi-annual plans depending upon your requirement and budget.
Once you are done with domain & Hosting, now it’s time to get into real action. Once you buy hosting, you can log in to the hosting provider’s website to set up a website where you can find an option to set up a website if the domain is purchased from the same platform and ask you to point nameservers if bought from some other website.
Domain & Hosting integration will form a control panel on the hosting provider’s platform. One hosting account can have multiple c-panels depending upon how many websites are hosted on a space. Essential tasks such as SSL Certificate installation, Backup, File management and Email accounts can be managed from the c-panel.
Install WordPress
Now the next task is to install a WordPress. Upon domain & hosting integration, you will be guided to website setup, where you will be asked how you want to design a website through coding or WordPress. So being no coding person will opt for a WordPress installation.
WordPress is an open-source platform that provides readymade drag and drop templates for web designing. So it eliminates the requirement of coding language as it comes up with readymade templates.
WordPress will ask you to set up a username & password during the installation process, which can be used later on to log into the WordPress dashboard for site management & web designing. Once the installation is done, a login link will be generated, which can be used to log in to the website backend.
Choose a theme
After successfully logging in to the backend using a backend link and credentials, choosing a theme that represents your style is crucial. There are thousands of readymade ones in the WordPress library; some are free, some are premium.
There are some fantastic themes available on the internet that are WordPress compatible. You can choose from existing libraries or can upload through external sources. Just make sure external themes, files & plugins are from trusted sources as non-trusted sources like links, files from the internet, telegram channels may contain potentially harmful elements that may corrupt websites or hack websites.
Just install and activate the theme relevant to the topic and content you are planning to publish.
Setup plugins
Once the theme is installed, you need some supporting plugins to add features to your WordPress website. Plugins are additional support for website appearance and customization. Maybe you won’t require many plugins initially, but the longer you use the platform, you will need more.
There are many essential plugins for WordPress which you can install on your site for optimized performance. Google site kit, rank math SEO & Elementor are some of my favorite plugins
Create and complete the pages
The site is incomplete without the pages. Every page serves a different purpose. You can create multiple pages as per requirement. But home, about, contact, privacy policy & blog are some of the essential pages on site that make it easy for users to learn and understand more about you.
Once the page creation is done, it is essential to add content and serve the purpose. E.g. Contact page should have contact information and a contact form so that users can contact you. You can use Elementor page builder for page or web designing. It is a simple drag and drops plugin to arrange elements on a page. Learn more about elementor page builder here.
Set up menu
We are almost done. Now it is essential to arrange pages and place them so that they will be easily accessible to users. The primary menu should be placed at the header, and the secondary menu can be placed at the footer. The menu setting can be done through the appearance tab.
Publish the site
We have come so far from making plans to building web pages. After working on-site appearance, it is essential to add exciting and quality content on site for users. And publish the site.
BOOM! Your website is ready to serve the users.
But don’t forget to add visually rich content on site to retain users, also keep adding content regularly to improve the visibility in search engines.
Conclusion –
We have just learned how to do web designing through WordPress. The best thing about the process is that you don’t need to hire anyone; you can do it yourself. Creating a WordPress website is the best thing you can do to get your business online.
As the name suggests, an advance digital marketing course is designed to make you a pro digital marketer. It is a 2.5-month course with all advanced tools and techniques to excel in the skills.
Course offerings might sound similar to regular programs, but advanced digital marketing course has topic depth. Each topic is learned in-depth with all advancement. This course is specially curated for aspirants looking to make something big in digital marketing like setting up their own business, freelancing, blogging, Influence marketing, youtube channel, etc. Details require time hence the course duration.
Skills that you learn in advanced digital marketing course :
Along with technical skills like SEO, social media, email marketing, google ads, content marketing, we also cover some business skills necessary to set up successful marketing campaigns. This program also has placement support, but more skills and experience fetch more salary, i.e., candidates get good packages than any other program.
What makes it different from a regular digital marketing course?
First of all, several topics covered in advanced digital marketing courses in Pune are more than the regular program. Secondly, it comes up with business skills training like marketing plans & budgeting, strategy planning, etc. And third, it has a plus advantage that advanced digital marketing course candidates get an opportunity to work as a freelancer for our digital marketing agency in Pune.
Indian Digital Marketer – One of the best digital marketing training institutes in Pune, offers various digital marketing courses in Pune as per the requirement of aspirants who want to build a career in the digital marketing field.
This 1.5-month course focused on basic concept clearance in digital marketing and hands-on digital marketing tools to make you job-ready.
This course covers all essential digital marketing topics like search engine optimization, social media management, Google ads, content marketing, graphics designing, website designing, blogging, email marketing, and many more. Along with technical skills development, we also focus on personality development, where we work on candidates’ presentation skills to ace the interviews. We also ensure students get hands-on experience on industry projects for real-time exposure through our network companies. Students get lifetime job assistance, lifetime access to study material, and trainer support for 1 year. This is the perfect course for someone who wants to get into the job and start earning quickly.
Get Paid digital marketing internship! Sounds interesting? Keep reading ahead to know what’s the secret.
Today, I will share an update about a new digital marketing training program feature that will help candidates pursue a dream career in digital marketing.
Paid digital marketing internship :
Indian Digital Marketer offers digital marketing courses in Pune. Training is conducted in both forms, i.e. Online/classroom, in multiple batches. Candidates can enroll in any upcoming batches at their convenience.
The course is designed so that an ordinary non-technical guy can become a pro digital marketer and earn well compared to peers.
Pro program, a 3-month course, comes up with all technical topics like search engine optimization, social media, google ads, email marketing, content marketing, and many more.
Along with technical expertise, a course also focuses on developing entrepreneurship skills that are very important for a marketer; without understanding business, one can draw marketing strategies. The business consultation module works on understanding business aspects.
Now to get expertise at each of them requires practical implementation on live projects. Indian Digital Marketer ensures everyone gets hands-on live projects. The good thing about the course is whatever efforts you are putting into learning something, working on live projects gets paid.
Yes, you read it right. During the 3-month digital marketing course duration, you work on a live project which is counted as a full-fledged digital marketing internship, and you also get a stipend for your work. And after course completion, you can get a job from us or start freelancing.
So we have started an EMI facility to pay the fees for those genuinely interested in digital marketing but could not afford course fees.
After enrollment into the digital marketing course, We offer a digital marketing internship from the first month of the course where students work on live projects and earn the stipend. And he also gets the flexibility to pay fees in “No cost EMI.”
We have a dedicated finance partner who offers education loans to eligible candidates with an accessible installment facility for a stipulated time of up to 24 months, depending upon the course he enrolls for.
After course completion, along with a paid internship in digital marketing, IDM ensures your placement in good companies. And after placement, you can pay the remaining EMI through salary.
In short, you are paying the fees through the money you are earning through the digital marketing work—no financial burden on your pocket.
You’ve probably wondered why specific individuals in your field seem to rise out of nowhere and achieve fame. These professionals receive widespread media attention, deliver keynote speeches at prestigious conferences, and attract premium clients.
Is it possible that these individuals are more intelligent than the rest of us?
OR, do they have done some personal Branding to grow professionally.
In the pre-internet era, your personal brand was simply a business card that you carried with you. Unless you were well-known in the media or someone prominently featured as the face of advertising, few people were likely to be familiar with your name.
In today’s extremely open society, where every small activity is debated in great detail on social media, you are significantly less anonymous than you used to be.
Today in this article, we will learn about building a personal brand using digital marketing platforms.
What exactly does Personal Branding mean?
Your personal brand is the way you market yourself. Your unique blend of talents, experience, and personality is what you want the rest of the world to see when they meet you. Personal Branding is speaking up your story and how it reflects your behavior, attitude, spoken and unspoken words, and thoughts.
Your personal brand is the image that others have of you in the professional world. It can be a combination of how people see you in person, how the media depicts you, and the impression that people make of you based on information about you that is readily available on the internet.
Now you have two options: you may disregard your personal brand and allow it to evolve organically, possibly chaotically, and outside of your control, or you can develop your personal brand to portray you as the person you want to be.
When it comes to developing your personal brand, content should highlight the unique aspects you bring to the table. Finally, you must convince prospective clients that you are the only solution to their problem. And by focusing on quality rather than quantity, your content will have a lot better chance of differentiating out.
Personal Branding covers everything: your reputation, how others view you, and how highly they regard your knowledge. In short, developing a distinctive personal brand opens professional doors and is the only long-term strategy for differentiating oneself from your competition.
Why do we need personal Branding?
Your personal brand is quite crucial to your professional success. It is how you portray yourself to current and prospective clientele. It allows you to assure that people see you the way you want them to, rather than in some arbitrary way.
It provides you with the opportunity to showcase your abilities and ambitions. It makes people believe they know you better, and people have much more trust in individuals they think they know, even if they have never met you in person.
If you want to get recognized as prominent & influential, you must have a strong personal brand. Your unique brand allows you to stand out from the crowd. You can use your personal brand to showcase your competence and expertise in your field.
Your personal brand is what makes you distinctive in many ways. Your personal brand is what distinguishes you from the hundreds of other people who are just like you.
How digital marketing helps in building a personal brand?
If you want to get known for your skills and knowledge, you need to reach an audience who might need your help. More and more people are using the internet to get solutions to their problems. So to reach them, you can use various digital marketing techniques and platforms like Google, Facebook, Instagram etc. On digital media, you can create brand awareness campaigns, educate the audience, solve their problems and finally can get known for your skills and expertise.
Here are some digital marketing techniques to grow personal brand:
Use of social media platforms
Brands frequently work relentlessly to maximize their online presence and revenue through social media. They expect increased clicks and likes, as well as a great user experience.
However, what happens when a brand is a person rather than a business?
When it’s just you, growing your business through social media requires a different approach. Over 90% of buyers trust information from people they know when purchasing; developing personal relations with your audience may be the most effective strategy to establish trust and authority.
You can use social media platforms to grow networks, reach more users. This can be done most simply as follow:
Create and update profiles on social media platforms where you want to target users.
Choose an area of expertise for which you want to get known.
Create quality content consistently, share it with users.
Join groups, participate in discussions, deliver knowledge, engage with fellow users
Personal Website or Portfolio
If you are a content creator or an influencer, having a personal website or portfolio site is an add on benefit. Websites or portfolios will highlight/showcase your work, achievements. Which will help hiring managers, clients, users take rational decisions.
Having a personal website that tells the story you want to tell can make all the difference between you and a competing candidate when getting the job you want.
Whether it’s a single-page site or a more extensive portfolio, the web resume is a unique way of sharing information and displaying your technical expertise. All types of job searchers can deploy it.
Video Marketing
Video marketing continues to grow in popularity. Today, video content appears to be one of the most effective methods for businesses to promote themselves on social media and beyond.
We know pictures can speak a thousand words; you can imagine what well-scripted video can do if pictures can.
Videos help consumers understand who you are and strengthen your brand. Video helps to develop trust by putting a face and a voice to a name. This is why video works for Personal Branding. It allows people to get to know you better.
Through video, you can easily connect with your audience. To be effective with video marketing as a personal branding strategy, you need to develop a plan to deliver content.
How can you build a personal brand through Video content?
Share a Story
Solve Users Problem
Interview Experts
Choose a niche, create content, engage your audience, and share video content on various social media platforms like Facebook, Instagram, and YouTube.
Podcast
Investing time in developing a distinctive personal brand is a wise decision for any entrepreneur or thought leader in their business. And podcasting is one of the most effective methods to accomplish this.
Why?
Because the human voice is the most powerful sound, it instantly connects the audience with the brand.
Podcasting for personal Branding establishes an unmatched intimacy with your audience. Your listeners will feel as if they know you, even if you have never met in person.
Blogs, public speaking, and video are all excellent tools for developing your personal brand. However, we’re going to explore why podcasting is the most intimate and consumable content medium for personal Branding in our next blog.
Email Marketing
Emails, for the majority of individuals, are probably not as fascinating as Snapchat or Instagram. After all, email lacks filters and narratives; it is merely a basic mode of communication.
However, this does not prevent it from being a valuable component of your marketing or Personal Branding. This is because email, although not attractive, is a necessary component of our digital lives. And with the correct tools, emails can be engaging and exciting.
Instead of relying on email as a means of promoting your business, consider utilizing it to build your brand. Email is a terrific approach to tell your audience about yourself, offer your insights and ideas, and become an inspiration and expert in the eyes of your audience.
SUMMERY –
Building a personal brand can help create a person’s identity among audiences and open up new career and business opportunities. Digital marketing can help you set up apart from the competition, target a specific audience & reach more people who can benefit you professionally.
How can I generate passive income through digital marketing? It is very easy to generate multiple sources of income through Digital Marketing!
Yes, it is very easy once you know the diverse multitude of options you have!
In this blog you will learn :
What is digital marketing?
Where to start digital marketing?
How to generate multiple passive sources of income through Digital Marketing?
Myths about Digital Marketing
Conclusion
What is digital marketing?
But aren’t you confused about “What is Digital Marketing”?
Look at what Wikipedia has to say-
Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
Now you have an idea of the wide spectrums that digital marketing covers.
Digitalmarketing is vast. It has a very wide spectrum. Here’s a brief idea of types of digital marketing to get started with.
Types of Digital Marketing
Radio, TV ads
Viral Marketing
Electronic Billboards
Search Engine Optimisation
Content Marketing
Social media marketing
Pay per click
Email Marketing
Influencer Marketing
How to generate multiple passive income sources through Digital Marketing?
Digital Marketing is such a wide domain. You need to tap into its smaller segments and start learning and mastering that niche.
It is better to invest your time to learn digital marketing because we live in the digital era and the opportunities that lie online are enormous, we just need to be aware of it.
Blogging
Start Your Youtube channel
Write an ebook
Personal E-commerce store
Sell your merchandise
Sell online courses
Start your podcast
Web development
Social media manager
Buy or sell online courses
Affiliate Marketing
Make your app and monetize
Create and sell logos and designs
Start freelancing services
Blogging:
It is just a Google search away. There are so many websites like WordPress, Blogspot, etc where you can write for free.
You need to learn SEO-friendly writing, which you can easily learn through free or paid resources.
Once you drive traffic to your blogs, you can monetize it with ads and guest postings.
This is influencer marketing. You can create content on youtube, Instagram, and similar social media apps and build an online presence.
How will I earn through it?
Youtube ads, selling ebooks/courses, or your consultation calls of mentoring sponsorships through brand deals come with heavy income once you have built a good number of fan following.
That doesn’t mean you need to have a large audience, just a small amount of audience is also sufficient if they are very engaging. Why? Because of compounding!
Write an ebook
You don’t need to write a long novel, just a 16page ebook of your decoded knowledge that will be problem-solving and very valuable is enough!
You can generate revenue through it by its number of sales on Amazon, notion press, etc.
Sell your merchandise
You can list your products on Amazon easily or do drop shipping.
Dropshipping has made it easier. You don’t even need a physical store, physical products, you don’t need to manage any product delivery issues.
Start your podcast
Many apps like e anchor, Kuku FM exist where you can host your podcasts for free.
Paid hostings are also available. Video podcasts on YouTube are also highly consumed.
The Indian market isn’t saturated with podcasts, it is an upcoming in-demand skill.
You can monetize your podcasts and earn through them.
Web development
Everyone needs a website when it comes to some sort of digital branding.
Being a web developer is a very high paying-demand and skill. You can earn a lot through freelancing on each project.
Social media manager
Many people don’t have the time to manage their social media, their role is to post, engage with the audience.
You can be paid depending upon your understanding.
Learning to run paid ads also comes into it.
Buy or sell online courses
Any skill you have you can teach, make your own recorded videos, or tutor online coaching.
There are many platforms like udemy and unacademy where you can earn through it.
Affiliate Marketing
Amazon and other similar platforms offer a lot of affiliate programs under which for every product you use you can refer your affiliate link to your audience on YouTube, Instagram, or other apps. You will in return be given a part of the commission of 10% of the actual price.
Make your app and monetize
You can learn app development which will take around 4-5 months and learn to rank your app on the play store.
The number of downloads will give you income apart from monetizing it.
Create and sell logos and designs
Graphics Designers are in need due to the digital revolution.
You can learn how to design logos and freelance.
Start freelancing services
Once you have learned an in-demand skill, you can start freelancing on any freelancing websites like Fiverr, Upwork, freelancer, people per hour, and charge per hour according to your skill sets, timeframe.
Myths about Digital Marketing
It is for small businesses – No, big businesses increase their reach multifold on a global level with digital marketing without even a physical shop existing.
It is only to tap younger audiences- No, every age group can be tapped through digital marketing. It can help target a specific location, specific age group, specific groups easily.
Here is everything you need to know about the best jobs during the pandemic:
What is digital marketing?
Digital marketing, also known as online marketing, is a promotion of brands to their potential customers via the internet or other forms of digital communication.
It not only involves email or social media platforms but a wide range of multimedia messages as a marketing channel. Basically, if a marketing campaign involves digital communication, it’s called digital marketing.
Digital marketing is a marketing technique that uses electronics to promote its message and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, tablet, or any other device.
It has various forms such as videos, advertisements, and social media posts. This technique is often compared to the traditional technique of marketing which involved magazines, newspapers, posters, or direct mail.
There are as many specializations within digital marketing as there are ways of interacting using digital media. Search Engine Optimization (SEO), Content Marketing, Social media marketing, Pay per Click Marketing, Affiliate marketing are a few examples.
Digital marketing has become prominent largely because it reaches such wide range of audience as most of the population is familiar with and use social media on a daily basis. Here are some reasons why it is one of the most efficient techniques of marketing.
When you post an advertisement online, people can see it from any location they are at. This makes it easy to grow your business’s market reach.
Digital Marketing not only reaches more audiences than traditional ways but also carries a lower cost. They also give you reach more than your target audience.
Digital Marketing gives you much more flexing and customer contact for your advertisement.
It helps companies if they cannot have one-to-one conversations with their customers.
With digital marketing, it is easier to monitor the results. The software and platforms automatically track the interested audience and help companies to make conversations with them in order to attract customers.
Digital Marketing allows you to gather insights with are not possible in the traditional way or offline way.
It does not only let the company communicate with its customers but more importantly, it lets the customers communicate with the company.
This technique of marketing benefits the customers in a great way as they have an interaction going on with the brand which later helps the brand build a strong sense of customer loyalty.
Digital Marketing lets the customers take immediate actions after viewing your content.
Digital marketing creates growth. Never before any marketing technique has made this consistent touch that lets its customers connect deeply with the company.
There are several reasons why digital marketing has been so successful in enhancing businesses. Due to the Covid-19 pandemic as the traditional ways of marketing made it slightly difficult for the companies to reach their target audience.
This is because there was no transparency between companies and their customers. Social media marketing resulted as a boon during situations like these.
We can observe that many companies, as well as small businesses, had a boost in their reach as social media platforms consumed a lot of people’s time in the pandemic.
How digital marketing is the best jobs during the pandemic?
Customers are online.
There are over 4.2 billion people on the internet. There is always a sector of people who are online at every part of the day.
It’s a great opportunity for businesses to reach their leads as there are millions of people who might find their projects intriguing.
It balances the communication.
With traditional advertising, communication is one way. People watch television or read newspapers and that’s it.
What you want is for your customers to know about your business and reach you. The modern way of marketing helps you and your customers to communicate where you make them learn more about your purpose.
It personalizes the audience’s experience.
The audience would love it if they feel like they matter to a business. Digital marketing helps you enhance this. It helps by creating a custom experience for the audience.
Some might visit you for your products, some might like your aesthetic, it is easier with the internet that you give your customers a tailored fit of your products according to their needs.
You get access to quality traffic.
One of the biggest hurdles in traditional marketing is obtaining interesting leads. Internet marketing helps you drive more qualified traffic. You are able to target a specific audience who are interested in your business.
It increases your visibility.
It is important for a brand to get familiar with the insights of how things are working. It can be difficult through offline tactics because you don’t have much control over who sees your materials.
People have access to social media 24/7. The internet is constantly marketing for your business which means your business is visible to the audience at all times.
It helps in multitasking.
Digital marketing helps you run a number of campaigns at once. The company is able to handle millions of customers at once when they are on the website. The website is able to take as many transactions which give businesses a great opportunity to grow.
Pandemic has affected a great deal in the world of digital marketing. The work-from-home lifestyle has taught us valuable lessons about the importance of digital media.
With active online users all around the world, internet marketing helps in the growth of businesses rapidly. During the lockdown internet consumption was massive in every part of the world which helped many businesses to come to the frontline in the market.
India is one of the fastest-growing economies. Everything you need is just a click away. No matter it’d be food, essentials, electronics. This proves the potential and impact of digital marketing on our daily lives.
It also provides employment in a huge radius. As this field of work is suitable to be done from everywhere it doesn’t really matter if an employee needs a particular office or environment.
This held beneficial as most of the companies wanted their employees’ safety and asked them to operate from home.
Why you should choose a career in digital marketing.
Wide range of choices.
As digitization becomes popular many organizations across the globe are looking for experts with applicable experience.
Brands like Google and Apple are always in search of new generation minds and use their perspectives and ideas as an asset.
Higher compensation.
The exciting and advantageous part about a job for marketing experts is that there’s a healthy rivalry which is a gift to the industry.
It motivates employers to broaden their reach of ideas so there is always a fresh piece of content to put on the internet.
Keeps you updated.
Working in this industry, you need to get aware of each and every change that happens around the world so if you need to change your strategy it wouldn’t be a hard rock.
This also helps you increase your personal general knowledge which can be beneficial in different ways and helps in personal development.
Highly demanded profession.
Unlike traditional marketing, internet marketing is easier to boost up your professional career.
Seeing how the business runs and acquiring the correct knowledge of the online industry is the least it takes to start your way to be a digital marketing expert.
Conclusion:
In a world where people’s choices are constantly changing, digital marketing helps companies understand their customers’ preferences and thus work on them to develop profit.
It is a great career choice in the emerging world where new minds and new perspectives are appreciated all over the world. Hence, during a pandemic or even a post-pandemic, digital marketing is the best career option.