Indian Digital Marketer – One of the best digital marketing training institutes in Pune, offers various digital marketing courses in Pune as per the requirement of aspirants who want to build a career in the digital marketing field.
This 1.5-month course focused on basic concept clearance in digital marketing and hands-on digital marketing tools to make you job-ready.
This course covers all essential digital marketing topics like search engine optimization, social media management, Google ads, content marketing, graphics designing, website designing, blogging, email marketing, and many more. Along with technical skills development, we also focus on personality development, where we work on candidates’ presentation skills to ace the interviews. We also ensure students get hands-on experience on industry projects for real-time exposure through our network companies. Students get lifetime job assistance, lifetime access to study material, and trainer support for 1 year. This is the perfect course for someone who wants to get into the job and start earning quickly.
Get Paid digital marketing internship! Sounds interesting? Keep reading ahead to know what’s the secret.
Today, I will share an update about a new digital marketing training program feature that will help candidates pursue a dream career in digital marketing.
Paid digital marketing internship :
Indian Digital Marketer offers digital marketing courses in Pune. Training is conducted in both forms, i.e. Online/classroom, in multiple batches. Candidates can enroll in any upcoming batches at their convenience.
The course is designed so that an ordinary non-technical guy can become a pro digital marketer and earn well compared to peers.
Pro program, a 3-month course, comes up with all technical topics like search engine optimization, social media, google ads, email marketing, content marketing, and many more.
Along with technical expertise, a course also focuses on developing entrepreneurship skills that are very important for a marketer; without understanding business, one can draw marketing strategies. The business consultation module works on understanding business aspects.
Now to get expertise at each of them requires practical implementation on live projects. Indian Digital Marketer ensures everyone gets hands-on live projects. The good thing about the course is whatever efforts you are putting into learning something, working on live projects gets paid.
Yes, you read it right. During the 3-month digital marketing course duration, you work on a live project which is counted as a full-fledged digital marketing internship, and you also get a stipend for your work. And after course completion, you can get a job from us or start freelancing.
So we have started an EMI facility to pay the fees for those genuinely interested in digital marketing but could not afford course fees.
After enrollment into the digital marketing course, We offer a digital marketing internship from the first month of the course where students work on live projects and earn the stipend. And he also gets the flexibility to pay fees in “No cost EMI.”
We have a dedicated finance partner who offers education loans to eligible candidates with an accessible installment facility for a stipulated time of up to 24 months, depending upon the course he enrolls for.
After course completion, along with a paid internship in digital marketing, IDM ensures your placement in good companies. And after placement, you can pay the remaining EMI through salary.
In short, you are paying the fees through the money you are earning through the digital marketing work—no financial burden on your pocket.
You’ve probably wondered why specific individuals in your field seem to rise out of nowhere and achieve fame. These professionals receive widespread media attention, deliver keynote speeches at prestigious conferences, and attract premium clients.
Is it possible that these individuals are more intelligent than the rest of us?
OR, do they have done some personal Branding to grow professionally.
In the pre-internet era, your personal brand was simply a business card that you carried with you. Unless you were well-known in the media or someone prominently featured as the face of advertising, few people were likely to be familiar with your name.
In today’s extremely open society, where every small activity is debated in great detail on social media, you are significantly less anonymous than you used to be.
Today in this article, we will learn about building a personal brand using digital marketing platforms.
What exactly does Personal Branding mean?
Your personal brand is the way you market yourself. Your unique blend of talents, experience, and personality is what you want the rest of the world to see when they meet you. Personal Branding is speaking up your story and how it reflects your behavior, attitude, spoken and unspoken words, and thoughts.
Your personal brand is the image that others have of you in the professional world. It can be a combination of how people see you in person, how the media depicts you, and the impression that people make of you based on information about you that is readily available on the internet.
Now you have two options: you may disregard your personal brand and allow it to evolve organically, possibly chaotically, and outside of your control, or you can develop your personal brand to portray you as the person you want to be.
When it comes to developing your personal brand, content should highlight the unique aspects you bring to the table. Finally, you must convince prospective clients that you are the only solution to their problem. And by focusing on quality rather than quantity, your content will have a lot better chance of differentiating out.
Personal Branding covers everything: your reputation, how others view you, and how highly they regard your knowledge. In short, developing a distinctive personal brand opens professional doors and is the only long-term strategy for differentiating oneself from your competition.
Why do we need personal Branding?
Your personal brand is quite crucial to your professional success. It is how you portray yourself to current and prospective clientele. It allows you to assure that people see you the way you want them to, rather than in some arbitrary way.
It provides you with the opportunity to showcase your abilities and ambitions. It makes people believe they know you better, and people have much more trust in individuals they think they know, even if they have never met you in person.
If you want to get recognized as prominent & influential, you must have a strong personal brand. Your unique brand allows you to stand out from the crowd. You can use your personal brand to showcase your competence and expertise in your field.
Your personal brand is what makes you distinctive in many ways. Your personal brand is what distinguishes you from the hundreds of other people who are just like you.
How digital marketing helps in building a personal brand?
If you want to get known for your skills and knowledge, you need to reach an audience who might need your help. More and more people are using the internet to get solutions to their problems. So to reach them, you can use various digital marketing techniques and platforms like Google, Facebook, Instagram etc. On digital media, you can create brand awareness campaigns, educate the audience, solve their problems and finally can get known for your skills and expertise.
Here are some digital marketing techniques to grow personal brand:
Use of social media platforms
Brands frequently work relentlessly to maximize their online presence and revenue through social media. They expect increased clicks and likes, as well as a great user experience.
However, what happens when a brand is a person rather than a business?
When it’s just you, growing your business through social media requires a different approach. Over 90% of buyers trust information from people they know when purchasing; developing personal relations with your audience may be the most effective strategy to establish trust and authority.
You can use social media platforms to grow networks, reach more users. This can be done most simply as follow:
Create and update profiles on social media platforms where you want to target users.
Choose an area of expertise for which you want to get known.
Create quality content consistently, share it with users.
Join groups, participate in discussions, deliver knowledge, engage with fellow users
Personal Website or Portfolio
If you are a content creator or an influencer, having a personal website or portfolio site is an add on benefit. Websites or portfolios will highlight/showcase your work, achievements. Which will help hiring managers, clients, users take rational decisions.
Having a personal website that tells the story you want to tell can make all the difference between you and a competing candidate when getting the job you want.
Whether it’s a single-page site or a more extensive portfolio, the web resume is a unique way of sharing information and displaying your technical expertise. All types of job searchers can deploy it.
Video Marketing
Video marketing continues to grow in popularity. Today, video content appears to be one of the most effective methods for businesses to promote themselves on social media and beyond.
We know pictures can speak a thousand words; you can imagine what well-scripted video can do if pictures can.
Videos help consumers understand who you are and strengthen your brand. Video helps to develop trust by putting a face and a voice to a name. This is why video works for Personal Branding. It allows people to get to know you better.
Through video, you can easily connect with your audience. To be effective with video marketing as a personal branding strategy, you need to develop a plan to deliver content.
How can you build a personal brand through Video content?
Share a Story
Solve Users Problem
Interview Experts
Choose a niche, create content, engage your audience, and share video content on various social media platforms like Facebook, Instagram, and YouTube.
Podcast
Investing time in developing a distinctive personal brand is a wise decision for any entrepreneur or thought leader in their business. And podcasting is one of the most effective methods to accomplish this.
Why?
Because the human voice is the most powerful sound, it instantly connects the audience with the brand.
Podcasting for personal Branding establishes an unmatched intimacy with your audience. Your listeners will feel as if they know you, even if you have never met in person.
Blogs, public speaking, and video are all excellent tools for developing your personal brand. However, we’re going to explore why podcasting is the most intimate and consumable content medium for personal Branding in our next blog.
Email Marketing
Emails, for the majority of individuals, are probably not as fascinating as Snapchat or Instagram. After all, email lacks filters and narratives; it is merely a basic mode of communication.
However, this does not prevent it from being a valuable component of your marketing or Personal Branding. This is because email, although not attractive, is a necessary component of our digital lives. And with the correct tools, emails can be engaging and exciting.
Instead of relying on email as a means of promoting your business, consider utilizing it to build your brand. Email is a terrific approach to tell your audience about yourself, offer your insights and ideas, and become an inspiration and expert in the eyes of your audience.
SUMMERY –
Building a personal brand can help create a person’s identity among audiences and open up new career and business opportunities. Digital marketing can help you set up apart from the competition, target a specific audience & reach more people who can benefit you professionally.
How can I generate passive income through digital marketing? It is very easy to generate multiple sources of income through Digital Marketing!
Yes, it is very easy once you know the diverse multitude of options you have!
In this blog you will learn :
What is digital marketing?
Where to start digital marketing?
How to generate multiple passive sources of income through Digital Marketing?
Myths about Digital Marketing
Conclusion
What is digital marketing?
But aren’t you confused about “What is Digital Marketing”?
Look at what Wikipedia has to say-
Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
Now you have an idea of the wide spectrums that digital marketing covers.
Digitalmarketing is vast. It has a very wide spectrum. Here’s a brief idea of types of digital marketing to get started with.
Types of Digital Marketing
Radio, TV ads
Viral Marketing
Electronic Billboards
Search Engine Optimisation
Content Marketing
Social media marketing
Pay per click
Email Marketing
Influencer Marketing
How to generate multiple passive income sources through Digital Marketing?
Digital Marketing is such a wide domain. You need to tap into its smaller segments and start learning and mastering that niche.
It is better to invest your time to learn digital marketing because we live in the digital era and the opportunities that lie online are enormous, we just need to be aware of it.
Blogging
Start Your Youtube channel
Write an ebook
Personal E-commerce store
Sell your merchandise
Sell online courses
Start your podcast
Web development
Social media manager
Buy or sell online courses
Affiliate Marketing
Make your app and monetize
Create and sell logos and designs
Start freelancing services
Blogging:
It is just a Google search away. There are so many websites like WordPress, Blogspot, etc where you can write for free.
You need to learn SEO-friendly writing, which you can easily learn through free or paid resources.
Once you drive traffic to your blogs, you can monetize it with ads and guest postings.
This is influencer marketing. You can create content on youtube, Instagram, and similar social media apps and build an online presence.
How will I earn through it?
Youtube ads, selling ebooks/courses, or your consultation calls of mentoring sponsorships through brand deals come with heavy income once you have built a good number of fan following.
That doesn’t mean you need to have a large audience, just a small amount of audience is also sufficient if they are very engaging. Why? Because of compounding!
Write an ebook
You don’t need to write a long novel, just a 16page ebook of your decoded knowledge that will be problem-solving and very valuable is enough!
You can generate revenue through it by its number of sales on Amazon, notion press, etc.
Sell your merchandise
You can list your products on Amazon easily or do drop shipping.
Dropshipping has made it easier. You don’t even need a physical store, physical products, you don’t need to manage any product delivery issues.
Start your podcast
Many apps like e anchor, Kuku FM exist where you can host your podcasts for free.
Paid hostings are also available. Video podcasts on YouTube are also highly consumed.
The Indian market isn’t saturated with podcasts, it is an upcoming in-demand skill.
You can monetize your podcasts and earn through them.
Web development
Everyone needs a website when it comes to some sort of digital branding.
Being a web developer is a very high paying-demand and skill. You can earn a lot through freelancing on each project.
Social media manager
Many people don’t have the time to manage their social media, their role is to post, engage with the audience.
You can be paid depending upon your understanding.
Learning to run paid ads also comes into it.
Buy or sell online courses
Any skill you have you can teach, make your own recorded videos, or tutor online coaching.
There are many platforms like udemy and unacademy where you can earn through it.
Affiliate Marketing
Amazon and other similar platforms offer a lot of affiliate programs under which for every product you use you can refer your affiliate link to your audience on YouTube, Instagram, or other apps. You will in return be given a part of the commission of 10% of the actual price.
Make your app and monetize
You can learn app development which will take around 4-5 months and learn to rank your app on the play store.
The number of downloads will give you income apart from monetizing it.
Create and sell logos and designs
Graphics Designers are in need due to the digital revolution.
You can learn how to design logos and freelance.
Start freelancing services
Once you have learned an in-demand skill, you can start freelancing on any freelancing websites like Fiverr, Upwork, freelancer, people per hour, and charge per hour according to your skill sets, timeframe.
Myths about Digital Marketing
It is for small businesses – No, big businesses increase their reach multifold on a global level with digital marketing without even a physical shop existing.
It is only to tap younger audiences- No, every age group can be tapped through digital marketing. It can help target a specific location, specific age group, specific groups easily.
Here is everything you need to know about the best jobs during the pandemic:
What is digital marketing?
Digital marketing, also known as online marketing, is a promotion of brands to their potential customers via the internet or other forms of digital communication.
It not only involves email or social media platforms but a wide range of multimedia messages as a marketing channel. Basically, if a marketing campaign involves digital communication, it’s called digital marketing.
Digital marketing is a marketing technique that uses electronics to promote its message and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, tablet, or any other device.
It has various forms such as videos, advertisements, and social media posts. This technique is often compared to the traditional technique of marketing which involved magazines, newspapers, posters, or direct mail.
There are as many specializations within digital marketing as there are ways of interacting using digital media. Search Engine Optimization (SEO), Content Marketing, Social media marketing, Pay per Click Marketing, Affiliate marketing are a few examples.
Digital marketing has become prominent largely because it reaches such wide range of audience as most of the population is familiar with and use social media on a daily basis. Here are some reasons why it is one of the most efficient techniques of marketing.
When you post an advertisement online, people can see it from any location they are at. This makes it easy to grow your business’s market reach.
Digital Marketing not only reaches more audiences than traditional ways but also carries a lower cost. They also give you reach more than your target audience.
Digital Marketing gives you much more flexing and customer contact for your advertisement.
It helps companies if they cannot have one-to-one conversations with their customers.
With digital marketing, it is easier to monitor the results. The software and platforms automatically track the interested audience and help companies to make conversations with them in order to attract customers.
Digital Marketing allows you to gather insights with are not possible in the traditional way or offline way.
It does not only let the company communicate with its customers but more importantly, it lets the customers communicate with the company.
This technique of marketing benefits the customers in a great way as they have an interaction going on with the brand which later helps the brand build a strong sense of customer loyalty.
Digital Marketing lets the customers take immediate actions after viewing your content.
Digital marketing creates growth. Never before any marketing technique has made this consistent touch that lets its customers connect deeply with the company.
There are several reasons why digital marketing has been so successful in enhancing businesses. Due to the Covid-19 pandemic as the traditional ways of marketing made it slightly difficult for the companies to reach their target audience.
This is because there was no transparency between companies and their customers. Social media marketing resulted as a boon during situations like these.
We can observe that many companies, as well as small businesses, had a boost in their reach as social media platforms consumed a lot of people’s time in the pandemic.
How digital marketing is the best jobs during the pandemic?
Customers are online.
There are over 4.2 billion people on the internet. There is always a sector of people who are online at every part of the day.
It’s a great opportunity for businesses to reach their leads as there are millions of people who might find their projects intriguing.
It balances the communication.
With traditional advertising, communication is one way. People watch television or read newspapers and that’s it.
What you want is for your customers to know about your business and reach you. The modern way of marketing helps you and your customers to communicate where you make them learn more about your purpose.
It personalizes the audience’s experience.
The audience would love it if they feel like they matter to a business. Digital marketing helps you enhance this. It helps by creating a custom experience for the audience.
Some might visit you for your products, some might like your aesthetic, it is easier with the internet that you give your customers a tailored fit of your products according to their needs.
You get access to quality traffic.
One of the biggest hurdles in traditional marketing is obtaining interesting leads. Internet marketing helps you drive more qualified traffic. You are able to target a specific audience who are interested in your business.
It increases your visibility.
It is important for a brand to get familiar with the insights of how things are working. It can be difficult through offline tactics because you don’t have much control over who sees your materials.
People have access to social media 24/7. The internet is constantly marketing for your business which means your business is visible to the audience at all times.
It helps in multitasking.
Digital marketing helps you run a number of campaigns at once. The company is able to handle millions of customers at once when they are on the website. The website is able to take as many transactions which give businesses a great opportunity to grow.
Pandemic has affected a great deal in the world of digital marketing. The work-from-home lifestyle has taught us valuable lessons about the importance of digital media.
With active online users all around the world, internet marketing helps in the growth of businesses rapidly. During the lockdown internet consumption was massive in every part of the world which helped many businesses to come to the frontline in the market.
India is one of the fastest-growing economies. Everything you need is just a click away. No matter it’d be food, essentials, electronics. This proves the potential and impact of digital marketing on our daily lives.
It also provides employment in a huge radius. As this field of work is suitable to be done from everywhere it doesn’t really matter if an employee needs a particular office or environment.
This held beneficial as most of the companies wanted their employees’ safety and asked them to operate from home.
Why you should choose a career in digital marketing.
Wide range of choices.
As digitization becomes popular many organizations across the globe are looking for experts with applicable experience.
Brands like Google and Apple are always in search of new generation minds and use their perspectives and ideas as an asset.
Higher compensation.
The exciting and advantageous part about a job for marketing experts is that there’s a healthy rivalry which is a gift to the industry.
It motivates employers to broaden their reach of ideas so there is always a fresh piece of content to put on the internet.
Keeps you updated.
Working in this industry, you need to get aware of each and every change that happens around the world so if you need to change your strategy it wouldn’t be a hard rock.
This also helps you increase your personal general knowledge which can be beneficial in different ways and helps in personal development.
Highly demanded profession.
Unlike traditional marketing, internet marketing is easier to boost up your professional career.
Seeing how the business runs and acquiring the correct knowledge of the online industry is the least it takes to start your way to be a digital marketing expert.
Conclusion:
In a world where people’s choices are constantly changing, digital marketing helps companies understand their customers’ preferences and thus work on them to develop profit.
It is a great career choice in the emerging world where new minds and new perspectives are appreciated all over the world. Hence, during a pandemic or even a post-pandemic, digital marketing is the best career option.
Engineering is one of the most popular courses in our country. Most of us choose PCM or Engineering as a career path because of our parent’s influence or peer pressure and sometimes even without any interest or knowledge about it. Now we have taken engineering but what to do next? Is digital marketing for engineers really work?
If your reason for becoming an engineer was any of the following then maybe you should re-evaluate your choices
➫ It will provide me with a good-paying job
➫ It is what my parents want from me
➫ If my cousin can do it, then so can I
➫ I need a degree so why not do this
If your reason doesn’t match the above reasons but you still have doubts about whether engineering is for you or not, ask the following questions to yourself and get a clearer idea.
Engineers do more than just science and math’s. Even if you like mathematics and science, then also it is not sufficient to be a good engineer because, engineers solve problems, try to do new things, try to improve things, and make life easier.
Some of the most basic questions
➫ Do you love solving problems?
➫ Do you want to know how things are made and work?
➫ Do you find the challenges our world is facing interesting?
➫ Does the unknowns make you curious?
➫ Do you want to create new things?
If these points make you realize that engineering is right for you then awesome, but if it isn’t and you have taken engineering what to do next without changing the whole career path? What if there is something that can be interesting to do and can be used as a good career option also?
Well,digital marketingis one such option. It is one of the fastest-growing marketing methods and is highly in demand. Let’s get to know more about it. Why it is getting this famous and why is it something engineers can focus on?
Digital Marketing-
Digital marketing is the type of marketing that is done through the internet and other electronic technologies like mobiles, computers, email, social media, etc.
It is rapidly developing and is the best way of promoting and selling products and services right now all across the globe. Nearly all businessmen use this method to promote their products.
Right now everyone is connected to the internet and uses social networking. And it has a very big impact on our lives.
Every one second 9,503 tweets are sent, 1,077 photos are uploaded on Instagram, 92,557 google searches are done, 89,945 videos have been watched on youtube.
➥ As this is the condition of internet traffic then we can imagine how easy it would be to create awareness of one’s product if it is done properly. And that’s where digital marketing comes.
➥ Everyone wants things to be cost-effective and digital marketing is cheaper than traditional ways of marketing.
➥ Digital marketing is a two-way street that makes communication with consumers a lot easier than any other means.
➥ It helps in building trust because people can easily give reviews on the products and new customers can rely on them for the product’s authenticity.
Currently, digital marketing is a great career option and can provide a handsome salary if one wants to make it as their focus
Is digital marketing for engineers too?
Let’s go with the most basic reasons first.
➦ Engineers are familiar with technology and can easily operate them. Digital marketing requires this knowledge for easy flow of work
➦ Digital marketing requires creativity and innovation for good publicity and engineers are both of these things. So they can easily use their creative and innovative ideas to give the desired result.
➦ Good research skills come in handy in the digital marketing field. Finding data is easy but a good researcher also finds whether it is from a reliable source or not. That is something an engineer is naturally good at.
➦ Engineers are problem solvers and digital marketing requires that kind of analytical thinking to connect better with their customers.
➦ Digital marketing provides a golden opportunity to engineers who want to be entrepreneurs. It gives insight into what is working and what not in the market and you can make changes accordingly.
Types of things digital marketing comprises of-
➠ Content marketing: It requires strong analytical and editing skills. To be good in content marketing one must have the ability to write and communicate.
➠ Social media marketing: For this, you should have creative skills so that your ways can attract people. Social media marketing means brand awareness by engaging people.
➠ Search Engine Marketing(SEM): It is a form of digital marketing strategy done with websites to increase the visibility in the search engines. It is important to have passion in the field, technical knowledge, writing skills, communication skills, and flexibility.
➠ Marketing automation: Software are used to promote digital marketing campaigns and to improve efficiency. One must know how to use this software and know-how to apply logic and creativity to the work.
➠Email marketing: Making the subject compelling is the most important thing to do in this type of marketing. If you can get people attracted towards your content with your way of writing then this is absolutely for you.
➠ Search Engine Optimization (SEO): It is more a marketing tool rather than a form of marketing. It is a great career option if you have a sense of humor, critical thinking, social skills, and know your way around technology.
➠ Marketing analytics: For this, it is important to have data visualization, presentation skills, critical thinking, and know how to use SQL, Microsoft excel, machine learning.
Most of the skills required for digital marketing are already in an engineer, so they can easily make a career around any of these with a small effort to improve the above skills. These skills can be improved by creating a good work-life balance.
By building up your career from engineering to digital marketing, you can easily have a sound career.
So what are you waiting for? Start learning because it is never late to learn new things. We are here to help you with that.
How do you choose the best digital marketing institute?
Obviously, Digital Marketing has taken over the internet and audience that is dependent on the internet for everything in their everyday life. If you have thought to choose Digital Marketing as a career, it would be a great choice.
Now, the question is, How do you choose the best digital marketing institute? It’s easy, but giving thought to your decision before finalizing it would also be a great decision.
Know this first:
Each module in the digital marketing course is interconnected, and knowing your own digital marketing needs and goals will enable you to make the right decision. The Best way to learn Digital Marketing is by Doing.
Not just by learning theory. Digital marketing courses in Pune have become a new trend, with digital marketing opening the doors for endless career opportunities.
Let us consider the following factors before making a decision and you are good to go!
Trainers
Trainers of any institute matter the most! Trainers are the ones who would be supporting you to understand concepts and the basics of the industry, linked up with their own industry experience.
Conduct research about the trainers attempting their credibility, reputation, and quality as a faculty in the digital marketing industry.
The credibility of the Institute
On the rise, whenever you come across some name claiming to the best digital marketing institute, you need to check their reputation. This isn’t the time of blindly trusting someone unknown. Employ technology for your benefit.
Search for web reviews and go through all the ratings. Beyond the virtual research, ensure that you pay a visit to the Institute in person whenever possible, see things for yourself, and look at the learning infrastructure, the Trainers, systems, & other provisions.
Course fees
By default, the course cost is an essential factor, but certainly shouldn’t be the sole one! However, just cheaper courses might save you money in the short run, not in the long run.
It will affect while seeking jobs and performing in the industry. Therefore, the next time you see a cheap digital marketing course for exploration on Google digital marketing course cost, one might want to assess the Institute and its approach.
Course Content and Syllabus
The digital marketing course is a professional learning course aimed at increasing the candidates’ industrial value, and at the same time, enlarging their employability, thereby helping them grow in their career. Hence, while choosing a low-budget digital marketing course, think minimum twice.
Do not settle for an unrelated study that appears economical, but deep within, irrelevant! Make sure to go through the course content. Compare all the options you are getting and seek industry experts’ opinions to check their relevance in the industry’s setting.
A course that adds up everything used in the industry and the tools to work on industry-based digital marketing tools should be the proper context.
The best digital marketing institutes near you hold widespread tie-ups within the industry, allowing their aspirants to work on real-world industrial projects and further assist them with job assistance, helping them kick their careers.
Industrial projects are crucial since, once out in the business, your qualifications are condemned based on the critical and challenging tasks you’ve handled while attempting the course.
Therefore, an institute with some reputed technical associations, relevant industry-endorsed certifications, and with a documented track record for both of them should form the absolute option.
There are many more facts like area of expertise, your choice of field, favorable environment, knowledge range, industrial demand, and so on to consider. Yet for now, basically, you can always depend on the factors mentioned above.
Let’s not take any chances when it comes to career. I want to recommend the best digital marketing courses in Pune in the form of IndianDigitalMarketer.
Education or learning something while paying is like an investment. You invest well, and you harvest well! Consequently, you may not prefer the right Institute with the only cost as the conclusive parameter.
You are here to shape a great career and not to save cash. An institute building your ability to handle any project efficiently and renew your latest trade trends and technologies must be your preference.
Before diving into today’s topic, let us first understand the meaning or definition of Artificial Intelligence (AI). According to Investopedia, “Artificial intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions.
The term may also be applied to any machine that exhibits traits associated with a human mind such as learning and problem-solving.” In simple terms, Artificial Intelligence is the ability that enables the computer to do tasks that are done with human intelligence, tasks like problem-solving.
In a survey conducted by MemSQL, “out of 1600 marketing professionals, 61% of them considered machine learning and artificial intelligence as crucial data initiatives.”
Another survey was conducted by Salesforce showed that “84% of marketers have already adopted artificial intelligence (AI) — up from 29% in the preceding year.” Let us now understand the importance of Artificial Intelligence (AI) in the digital marketing sector:
Improves the user’s experience through Artificial Intelligence (AI)
The main function of any kind of marketing technique is customers’ satisfaction. In online marketing or digital marketing, customers’ satisfaction is judged by the experience that he is having while visiting their website.
User experience constitutes the highest percentage in customer satisfaction, and Artificial Intelligence (AI) helps in increasing user experience drastically. These online websites use AI-generated data to understand consumer behavior.
It helps the company to understand their taste and preferences and show the content which is relevant to the targeted customer so that he is induced to buy a product.
For example, Amazon uses its AI-generated data to show the user items which they are interested in buying and the user ends up buying the product. This not only results in profit for the company but also enhances user experience leading to customer or user satisfaction which is the main motive of marketing any product or services.
This concept of using the user’s personal data for enhancing their experience is called “third-party cookies.” Third-party cookies are the data that these online marketing platforms use to induce the customer to make a purchase.
This is an important tool for all digital marketing platforms. However, Google announced recently that it is banning all websites from using third-party cookies. Google is eliminating this concept by the year 2022. A lot of digital marketing experts are quite shaken up by this news.
Sir Martin Sorrell, who is an Executive Chairman & the Founder of the S4 Capital:
“CMOs should take note that this reiterates, once again, the importance of first-party data and how consumer trust and privacy are moving to the forefront of marketing.
In the coming years, digital consumer relationships will be earned by customer experience and value exchange. With Google Chrome removing support for third-party cookies by 2022, the time for marketers to start investing in the future is now.
S4Capital is guided by our belief that first-party data is the Holy Grail – and already has its sights on the critical next phase for marketers, where digital identity is in the hands of the brands themselves. In 2020, we merged with leading cookieless measurement company Bright blue and readied brands like Mondelēz to leverage first-party consumer data to plan, personalize, and optimize their digital media and content.
As one of our most respected clients said – Google’s decision reinforces again the importance of first-party data and that we are entering into a world of at least 25 big walled gardens. It’s a natural evolution of the privacy debate.”
This is something that will change the entire game for all digital marketing websites, and further will make things difficult for all digital marketing websites all across the globe, but this all in the future.
Predicts the potential user’s preferences
AI (Artificial Intelligence), can not only understand past customers’ tastes and preferences but also predicts future customers’ preferences as well by using third-party data and utilizes that information for the benefit of both parties.
The new algorithms state that: “the accuracy of data is anticipated to get more efficient.
Predicting the ROI and determining sales forecasting will be inevitable, and it becomes a lot more convenient for digital marketers in the future through these innovations.”
Artificial Intelligence (AI) and Digital Advertising
Artificial Intelligence (AI) has helped with digital advertising a lot of times. Artificial Intelligence (AI) predicts an individual’s behavioral pattern, taste, and preferences and shows them advertisements according to their preferences.
This technique is used on platforms like Facebook, Instagram, YouTube, and Google, this also enhances the users’ experience.
According to E-Marketer is a digital marketing website, “digital ads spend worldwide was estimated to be $273.29 billion in 2018 and this is expected to increase further.
With AI technology, marketers can spot micro trends and even predict trends. They can then make strategic decisions about where they allocate their budgets and who they target. As a result, brands can reduce digital advertising waste and ensure that their expenditure delivers the best possible results.”
Artificial Intelligence or popularly known as AI, is gaining its popularity with each passing day and is making the work of various digital marketing websites a lot easier and less time consuming, more time effective.
It helps these marketers to deliver the best user experience for the individual that are surfing their websites on a daily basis. Because at the end of the day Consumer Satisfaction will always be the key for any kind of marketing technique be it online or offline.
Even though the name Digital Marketing contains Marketing in it, it is entirely different from traditional marketing. Not only different but pretty much the opposite. In Marketing, you need to go door to door and convince people to buy a product to make a sale. On the other hand, in digital marketing, you need to give exposure, publicity to your product to gain a good brand value.
What really is Digital Marketing?
Digital Marketing is business promotion through online platforms using digital channels that we use in day to day life. Like Facebook, Instagram, Youtube, Google, Email, Applications etc.
It reduce physical interaction with audience and you can connect with users virtually at anytime through mobile phones, tablets and laptops.
Traditionally Marketing which we have seen till now relays on expensive mode of communication like hoardings, newspaper ads, pamphlets and events.
Digital Marketing provide you a toolkit to reach your target customer. You just need to learn right tool use at right place through digital marketing courses in pune.
An online platforms like social media, search engines that we use for entertainment purpose, to gain knowledge, to solve a problem are highly developed software which can collect all the data of user who is accessing the platform. It enables them to facilitate more personalized content and publicity toward precisely defined audiences for better engagement and outcomes. This is the reason why we are getting product or service recommendations based on our interest or previous online activity.
Digital marketing help you to reach right audience at right time. You just need to learn which is the right online platform or channel to reach that audience. Based on some aspects digital marketing further divided into subtopics. And those subtopics are nothing but a channels which are used to target potential customer.
Through social media marketing we can target people who are using various social media platforms like facebook, Instagram, LinkedIn etc. as people are not searching anything but casually browsing through social media feeds, brand can appear in users news feed and attract them toward business offerings through good content and offer’s, discounts. In short Social Media Marketing helps to create brand awareness and social trust. and this interaction can further help to get quality leads for business.
Search Engine optimization
SEO, that is, Search Engine Optimization, is a process of optimizing your website to increase visibility on search engine. Generally when users search on search engine (E.x. – Google) it retrieve some relevant results to search queries. Those results are nothing but product/services offered by businesses relevant to user query. User click on results and convert for business which he likes. So to acquire a user it is necessary to be visible, if he is able to see you he will visit site and ultimately convert for business. Through SEO, we follow search engine’s guideline to increase online visibility.
Content Marketing
Content is anything that educate audience about product services. It help users to understand product and its features, benefits. And most importantly content marketing does not focus on selling, it address the need of use. Websites, blogs, social media posts, brochures & youtube video’s are some of the content marketing examples.
Email Marketing
Email marketing help businesses to grow bonding with users. Unlike WhatsApp, once you have number you can keep interacting and grow interest. In same way through email marketing we communicate about businesses. Generally it is used to send bulk yet personalized emails through automation techniques.
Pay-Per-Click (PPC) Advertising
PPC stands for pay per click, where we are paying click wise to digital advertisers who help us to reach targeted audience. It is paid form of marketing for quick results. SEO is continues and time consuming process, but in the need of hour can’t wait to reach audience. In that can PPC help you to reach users in no time. PPC advertising can be done though campaigns running on various digital platforms like search engines, social media etc. And show their ads to people exploring for terms related to the goods or other services.
Affiliate Marketing
Affiliate marketing is a kind of commission based selling through influencers. Where either business collaborate with influencers or vise versa. Those influencers get commission by business for each product sold through their referral link and that link also called as affiliate link and hence the marketing called as affiliate marketing.
Video Marketing
In these current times, YouTube is the most watched video platform, and a massive number of users are turning to YouTube even before they decide to buy something. Video is most impactful way to understand anything. Buyer can better understand features and benefits through video content than any other format of content. And hence before buying anything users tend to research on youtube about review, unboxing, product features etc. Video marketing help to educate user through its visual representation medium.
Bottom Line –
We hope you have got basic idea about digital marketing and it’s channels. We at IDM focus on teaching those digital marketing channel execution through our digital marketing courses in pune. During training we actually promote live business using those channels and learn industry oriented digital marketing techniques.
Pandemic has severely affected economy and brought never before crisis. Unlike other industries education and employment sectors got affected as well.
Many of us has completed their graduations during pandemic but missed job opportunities due to the restrictions on movement. Many of even lost jobs due to the company shutdown and some of us who are still working with existing company facing pay cuts which making day to day living difficult as income is reduced but expenses are still same or even increased multiple times.
Right?
I thing all will agree with this statement.
So, what is solution to this problem? How we can overcome this situation? How we can become financially strong? Not to get affected by such crisis or any other calamity.
Solution is the “right choice”
Yes, you read it right.
Right choice of career which can help you become financially strong. Which provide flexibility of work and have absolute demand in market.
Today I am going to share secrete which let me enjoy financial stability even during lock down. And that secrete is “digital marketing”. Digital marketing is one of the booming and less affected sectors due to its importance in business life cycle.
Multiple opening across country for digital marketers, even with some extra efforts can work abroad virtually using some online portals.
Unlike some other profession, digital marketing job role does not require compulsory presence at job site. It allows to work from anywhere with a single laptop and a good internet connection.
Or even work as freelancer for passive income along with your current profession.
If you think, you wanted to grow your career and enjoy above stated benefits, then you must enroll for digital marketing course and get industry ready.
