LinkedIn marketing is all about using professional networks to spread the word about your business, get more qualified leads, and work with brands and people who are good for your company. And this all can be done organically and through paid promotion features.
After the massive growth of technology and internet facility, online behaviour has become familiar with search engines and social media platforms. Facebook, Instagram, and Twitter are all popular because they are easy to use and have a lot of great features for networking. This makes the trio very popular with both users and advertisers.
But due to the importance and effectiveness of professional networking, especially in the B2B segment, LinkedIn also grew popularity quickly. And soon, LinkedIn became one of the most sought platforms in brand marketing strategies.
Why is marketing on LinkedIn important?
Social media marketing is described as the practice of utilizing social media platforms to enhance brand visibility, user engagement, and eventually revenue growth through a variety of strategies.
Not including LinkedIn Marketing into a brand’s social media strategy can significantly disadvantage business. If your company wants to get more customers, LinkedIn is a great way to do it. It’s the world’s biggest professional network, and it generates more leads than Facebook and Twitter.
LinkedIn helps you build your professional network by connecting with people who share your interests, letting you share your knowledge through professional content, and letting you find good leads for your business.
Also, this can be an excellent platform for human resources requirements. We can announce job vacancies here and attract a talent pool for the company.
In short, LinkedIn marketing is a fantastic marketing approach for any business to grow substantially. Here are some techniques to use LinkedIn effectively in your social media marketing strategy.
LinkedIn Marketing Best Practices
Create business profile
Optimize business profiles
Create exciting and professionally informative content
Having an online presence on any digital platform is a must-have thing for marketing. How can LinkedIn be an exception?
Each platform has different features for business marketing, and those can be accomplished through company pages. Individuals have accounts, and brands have company pages to manage their promotions.
Create company pages, optimize them with the necessary information, and you are ready to go!
#2: Post actionable content
Try to help people through your content strategy. Start posting quality content that can resonate with their needs. Share content that will boost their knowledge help them professionally grow.
Posting well-spaced quality content consistently will help reach and connect with your followers. Along with informative content, update followers about the company and its offerings, which will help followers to learn about the brand.
About 87% of users buy from brands that they know earlier. Connecting with your followers on a good note will help to develop trust.
#3: Use the Matched Audiences feature
Along with organic promotion features through pages, LinkedIn also offers paid marketing features for businesses to reach specific audiences. Sponsored in Mail allows you to post content, run text ads, or send messages to specific individuals.
In addition, you can retarget people who have already been in your sales funnel with LinkedIn’s Matched Audiences tool. With Matched Audiences, LinkedIn’s advertising platform becomes more effective. You can retarget people who have visited your website, upload your existing accounts, and even add email contacts with LinkedIn ads.
#4: Search for individuals
LinkedIn Marketing is all about building professional relations through networking and getting sales. So what do we require here? A connection that can help us to achieve a professional goal. In most cases, one connection with business and deal is closed.
Unlike other social media platforms, LinkedIn came up with a search feature. But it is more powerful than any of them because it helps you find people based on their mutual connections, their location, their professional designations, and even the name of the company where they work.
We can make a connection request or use linked in’s premium InMail tool to introduce ourselves after finding a suitable person. And through regular communication, we can achieve our professional objective.
The purpose is to identify and build professional contacts that will benefit the business.
#5: Leverage groups
LinkedIn Groups are an excellent resource for connecting with and communicating with other people in your field who share your interests.
It is a community where people who share common interest can start a conversation and talk to people who will benefit from it.
Create your own group, invite people to be a part of it, or join groups that are already popular and active.
Conclusion
LinkedIn Being a professional networking site has a high potential for businesses to grow and expand their business through LinkedIn Marketing. Create a company presence in the form of a company page. People will see your page if it’s well-optimized and you post good content there. You can also use paid features and join groups where you can talk with other professionals.
After all those consistent practices, you will see an increased follower base, website traffic and more leads for the business. And all those results you can measure through relevant KPI’s
Here are 11 important SEO tools to consider for the best results:
Today’s modern advanced technology has a significant impact on the business processes and structures that are used today. The majority of businesses have taken the step of implementing a digital approach in order to better connect with their customers.
Ranking higher on search engine results pages (SERPs) and attracting targeted customers are both possible with Search Engine Optimization (SEO).
If you are just starting with Search Engine Optimization then few technical things might be difficult to understand. However, the best SEO tools are now at your fingertips, making your job that much simpler.
SEMrush is the best SEO marketing tool. You can see your rankings, the modifications you’ve made to them, and fresh opportunities to rank higher, which is why experts recommend it. SEMrush’s Site vs. Domain analysis is the most frequently used feature.
This can generate an analytics report that provides you with information about your website’s traffic and search engine results. Taking a look at your website’s domain and keywords will help you figure out what needs to be altered.
Google Search Console:
Search Console by Google is among the best free SEO tools for measuring your website’s performance on Google’s SERPs. To get a unique code, you must register with Google.
It is not necessary to have a GSC account, although having a search console is a plus advantage as it highlights search engine related issues and helps to get better ranking.
If you don’t even have an account, the website will still show up in the search. The main disadvantage is that you won’t be able to update and improve your website’s ranking. You can see how people and search engine crawlers view your site by registering a console account.
Search console shows data of organic search site performance on google, crawling status, XML sitemaps, broken links, backlinks and other performance related insights.
SpyFu is among the best SEO tools. It gives an outstanding premium pass for people that wish to go deeper into SEO perfection. This tool is easy to use and an alternative option for people that are beginning out.
One can use this to know the number of queries applied to particular terms. Furthermore, you can look for the keywords chosen by your competitors.
Experts in SEO will find Moz to be another best SEO tool. In addition to crawling and keyword ideas, Moz provides a complete service. You can check your site’s performance measures with the free MozBar toolbar, which can be downloaded from the Moz website.
Moz plays important role in link building process as it shows PA, DA and spam score of other websites
The support team at Moz has been appreciated by customers for its quickness and completeness in responding to queries.
Google Trends:
Google Trends is indeed the best SEO tool that has been misused regardless of the fact that it has been for a long time. This tool can also be used to gather keyword information and to learn about trends in a certain area.
In light of the fact that there are numerous SEO tools to pick from, Trends is advised for people who aren’t sure where to start. In just about any event, this is a useful tool to have on hand while your website is still in the development stage.
KWFinder:
It’s the best SEO keyword tool in the same spirit as Ahrefs, and it’s particularly useful for trying to track down long-tail keywords that don’t have a lot of competition.
It is the highest-paying best SEO tool for search terms, and it provides analysis reports on search engine results pages (SERPs) and backlinks.
Ahrefs:
Ahrefs is the best web crawler website that may be used to discover the weakest areas of your website’s code. It is, without a doubt, the highest-paying SEO product available on the market.
When you use the full subscription, you may find out which backlinks your competitors are using and employ comparable ones to improve your site’s rating in the search results. As a result, this tool is particularly handy for internet businesses, so give this a try.
Ubersuggest:
Ubersuggest is a keyword research tool for SEO purposes. Using this tool, you can find relevant keywords and see which SERPs (search engine results pages) have been highly ranked using the keywords you’ve entered.
As a result of using this tool, it’ll be possible to detect short- and lengthy phrases. Ubersuggest’s report contains statistics such as cost per click (CPC), seasonality, and keyword volume.
Woo rank:
Keyword performance reporting is essential for businesses to better understand the industry and improve user experience.
You can analyze your marketing statistics and generate a report with Woo rank, the best SEO ranking tool.
Analyzing your competitors’ keywords is also thanks to the analysis tool. In addition, Woo rank’s ability to detect security problems in your site is a unique feature. To avoid being a target of cyberattacks, follow the instructions on this website.
Answer The Public:
There are various aspects of SEO that need to be considered, including keywords, competitor research, viral content, technical SEO, SEO audit, and rank tracking.
SEO successful testing on the uniqueness of the content you produce. Answer The Public is a great tool for figuring out what your eCommerce blog’s best posts should be about.
You can use this free tool to develop content depending on your website’s keywords and the niche you’re targeting. If you’re looking to plan out your content strategy, this is an excellent tool.
Majestic:
You can apply Majestic at any stage of your website’s ranking development as a powerful marketing SEO tool. Using the Majestic Million function, you can see how your website compares up against the rest of the world’s most popular websites.
Site Explorer allows you to know the number of backlinks you have on your website. Keyword search, site comparisons, and website rank viewing are all made easy with this application.
CONCLUSION
To summarize, SEO optimization demands the appropriate technique from the outset. Building a website with good ratings and traffic takes time and the best SEO tools. A new site’s SEO optimization can take four to six weeks to show meaningful results. It’s challenging without prior experience, but having the greatest tool helps. Use the above SEO techniques to improve your natural search rankings this year.
Affiliate marketing is a form of marketing in which a person or company is compensated for promoting the products and services of another company or individual. You can track sales from one website to the next.
In today’s article we are going to learn about affiliate marketing and it’s whereabout.
Table of Contents:
How does affiliate marketing work?
How do affiliate marketers get paid?
Why be an affiliate marketer?
Common types of affiliate marketing channels
HOW DOES AFFILIATE MARKETING WORK?
Affiliate Marketing is a method of earning money online. Affiliate Marketing works by paying a commission to affiliates that advertise a company’s product.
There has to be three interested parties to make this work: Sellers or product creators, the affiliate or advertiser, and the consumer.
Let’s look deep into the relationship between these three parties to ensure affiliate marketing success:
A Seller –
The seller or product creator has to have a product to market for the supplier, whether a single entrepreneur or a big corporation.
A product might be something physical, like furniture, or a service, like a series of beauty lessons.
The affiliate or advertiser has to advertise the product for the seller or product creator. Finally, the consumer has to buy the product or service advertised by the affiliate or advertiser.
It is unnecessary for the seller, who is also known to like the brand, to be actively involved in marketing; however, they can serve as an advertiser and enjoy the profits of revenue sharing linked with affiliate marketing.
An e-commerce dropship store can pay to advertise on an affiliate website to attract customers.
The affiliate or advertiser –
A mate, also known as a promoter, promotes a retailer’s product to potential customers.
In other terms, the affiliates advertise to attract buyers that it is worthwhile to buy it. If the consumer purchases a product, the affiliate gets a share of the transaction.
Affiliates usually focus on a certain area based on common interests. This enables the affiliate to target clients most likely to participate in the promotion.
The Consumer –
Buyers (and their purchases) are the primary driver of affiliate marketing. Affiliates promote these items on social networks, websites, and blogs.
Both the retailer and the affiliate benefit from consumer purchases.
Affiliates can be transparent with customers and state that they are compensated for purchases; affiliate marketing commission is included in the affiliate program structure, in which they play a significant role.
How Do Affiliate Marketers Get Paid?
Affiliate marketing is an excellent way to earn money online quickly and easily without the hassle of actually selling a product. However, can an affiliate be compensated for directing a customer’s purchasing to a seller?
The affiliate may get paid in various ways:
Pay Per Sale:
It is the most common affiliate marketing model you’ll see. In this model, the retailer pays the affiliate a percentage of the product’s sale price.
Once a customer purchases a product as a result of the affiliate’s marketing efforts, the affiliate earns a commission. To compensate the affiliate, the investor must first invest in products.
Pay Per Lead:
Pay-per-lead affiliate systems, on the other hand, pay affiliates based on the number of leads they generate.
To earn a commission, an affiliate must encourage a customer to visit the seller’s website and complete the required actions, such as filling contact information, registering up for the program, visiting a blog, or downloading files and documents.
Pay Per Click:
This strategy aims to motivate affiliates to send customers to the sales page via their marketing platform.
In other words, the affiliate needs to make the consumer want to leave the affiliate’s site and go directly to the merchant. Payouts to affiliates are tied to the amount of new traffic they generate.
Why Be an Affiliate Marketer?
What is the reason to become an affiliate marketer?
Passive Income:
Unlike “regular” jobs, affiliate marketing allows you to earn extra money on the side. Investing time in a campaign pays off when consumers buy the product over days and weeks.
You are compensated long after your work is completed. Even when you are not in front of a computer, your marketing ability will earn you money.
Work From Home:
Whether you despise your job or not, affiliate marketing is an excellent option for you. By working remotely, you’ll be able to manage promotions and generate income from the items created for you by sellers.
Cost-Effective:
Starting a new business requires money for initial investment, as well as money for the products that will be sold. Affiliate marketing, on the other hand, may be done on a small budget, allowing you to get started right away and with little effort.
There are no expenses to bother with and no need to manufacture a product for an affiliate marketer to work. Getting started in this field is not difficult at all.
Convenient and flexible:
Because you’re effectively becoming an affiliate marketing expert, you have complete control over your goals, your career, the items you want to promote, or even your hours.
This adaptability enables you to vary your portfolio or concentrate on straightforward promotion. Additionally, you’ll be free of business constraints and ineffective teams.
Performance-based rewards:
Other jobs allow you to work 80 hours a week and still make the same salary. It’s all about how well you perform in affiliate marketing. That whatever we give into it will come out of it in plenty.
Increasing your income is as simple as improving your evaluation skills and creating engaging campaigns. You’ll finally be paid for all of your hard work!
Common Types of Affiliate Marketing Channels:
Influencers:
An influencer is a person who has the power to affect a large part of the population’s purchasing decisions. As an affiliate marketer, this guy has a huge amount of potential.
A significant audience enables them to market the seller’s product via social media posts and other interactions with their audience. Following that, influencers receive a portion of the earnings generated by their efforts.
Bloggers:
Bloggers are great at increasing a seller’s conversions since they can rank naturally in search engine queries. An in-depth evaluation of the service or product is written by the blogger.
Who then links to the seller and encourages visitors to return to their website? Is the blogger identified for their role in raising awareness of the product’s benefits and increasing sales for the business?
Large Media Websites:
These websites are built with the goal of attracting millions of visitors at all times. Advertisers use the websites to post links and banners to promote their products to a large audience.
This strategy provides a higher level of exposure and a higher rate of conversion both for the supplier and the affiliate.
CONCLUSION
Affiliate marketing is an excellent alternative for those wishing to take charge of their own earnings by working on performance-based revenue models.
By collaborating with a seller, a dedicated affiliate marketer can earn passive revenue from the comfort of home without having to create their own service or product.
The success of your website depends on ability to optimize it for search engine and conversion through it. Keep your website running at its peak efficiency.
You’ll have a better chance of turning visitors into paying customers if your site receives a lot of traffic and rank higher in search engine result page.
Conversion metrics like time on page and bounce rate tend to be better on a site that is optimized for conversions, and as a result, Google may give it a higher ranking.
What is SEO and what does it mean?
SEO stands for “search engine optimization.” Website traffic can be increased through search engine result pages, which is known as SEO. This boosts the visibility of your website. Customers are more likely to find your website and make a purchase if they use search query related to your brand.
Meta Tags (Meta title & Meta Description)
Meta stands for data about data. You’ll see your website’s meta title & description on search engine result pages under the URL. If your meta descriptions are compelling enough, searchers are more likely to click through to your website. On WordPress sites, meta descriptions should be between 155 and 160 characters long.
In a way, title tags function similarly to meta descriptions in informing search engines about the content of your website. For readers and search engines alike, make sure to use relevant keywords within the meta tags of your web pages.
Use of relevant keywords in your content is essential.
SEO relies heavily on keywords. Shorter keywords are increasingly popular with web users. As a result, it may be more difficult for them to rank higher. Try to use long tail keywords. Relevant keywords can be curated through keyword research process.
To avoid having your keyword misaligned, make sure your target audience’s search intent is in sync with your keyword’s intent.
Instead of Short keywords like “digital marketing“, “how to create a good digital advertising campaign” can be used, or long-tail keywords like “digital marketing strategy” can be placed into the content.
More number of people search for shorter keywords.
Keyword should be included in Permalinks for better SEO
Permalinks are the URLs that appear in the address bar when you visit a website. There is a lot of information in a permalink, but it should not be overly long, and it should also clearly describe the content of the page.
The bot crawling your website and the reader both benefit from this. Search engine bots go through each page on your site, looking for keywords and phrases that are relevant to your site’s content. Use words that are easy to read and understand in your URL.
Produce content of the highest caliber. There shouldn’t be keyword-stuffing!
You should write content that entices your audience. Don’t skimp on the details of your subject, and don’t leave anything out that might be irrelevant.
Providing your audience with an overview of the topic and answers tailored to their specific needs is essential. As a general rule, more words do not equate to better quality, but the fact that a topic has been thoroughly covered can be a plus advantage.
Writing in a clear, beautiful, and conversational style is equally as crucial as covering all of your content in detail.
Improve the quality of your images
In terms of readability, images are critical. They aid in the comprehension of your writing by providing readers with a visual representation. However, they are crucial for search engine optimization because they aid in the crawling of your website.
An image cannot be crawled, but the image ALT-text, in other words, the description of the image, can be crawled and indexed.
Focus on technical SEO as well.
Website visibility in search engine result page is not just dependent on keywords and content but also on several other factors as well. And one of the crucial factors is technical SEO. Where search engine crawler focus on technical aspect of website like server response time, page speed, website security etc. Make sure to work on them as well.
Backlinks – source to traffic and authority
On page SEO helps crawlers to understand content on site. But this is not sufficient for ranking. Search engine needs references from other website as well about the genuineness of content. If other website points toward your piece of content and send traffic to it. Search engine called it as backlink and tend to rank such content higher in SERP.
After Publishing content on site, it is necessary to submit the link and other information related to content on various site to get backlink and traffic on it. Increased traffic indicates content is popular among internet user or it has demand among users resulting in higher rank.
Conclusion
SEO can be complicated, but understanding the fundamentals will give you a head start. Be sure to create content that is superior to the work of your competitors while still catering to your target audience.
Get as many backlinks as possible and ensure that your site loads quickly on both desktops as well as smartphones.
Then, to avoid bounce back of that worthwhile traffic, figure out how to make your website more user-friendly.
Digital marketing is the practice of using electronic media channels to promote your brand or product. This includes social media, email, display advertising, mobile apps, video games, etc. The goal of digital marketing is to reach potential customers where they spend their time reading, shopping, playing, watching, and otherwise consuming content and advertisements.
Digital marketing has become a very important part of our lives. In today’s world, almost every single person uses some form of digital device to connect with other people and companies. As such, it is essential for businesses to have a presence on these platforms.
Digital marketing is a combination of several disciplines such as SEO (Search Engine Optimization), SEM (Social Media Optimization) and SMM (Social Media Marketing). These techniques are used to promote websites and generate leads.
It is important to note that digital marketing is not a single discipline, rather a collection of strategies and tactics. There are three main areas of focus – Search, social media and Email. Each area plays a vital role in the overall strategy.
Why digital marketing is important?
Digital marketing is important for any business because it allows them to reach out to customers at anytime and anywhere. The internet has made it easier for businesses to communicate with consumers. With the help of digital marketing, businesses can advertise their products and services and build relationships with potential clients.
Difference between traditional marketing and digital marketing?
Traditional marketing is when you send out mailers, brochures, and other physical items to potential customers. Digital marketing is when you use websites, email, mobile apps, etc. to communicate with your customers. Both types of marketing are important for any business, but digital marketing has become increasingly popular because it allows businesses to reach their target market at a lower cost.
Type of digital marketing
Digital marketing includes all forms of electronic marketing such as email marketing, search engine optimization, display advertising, mobile marketing, social media marketing, web analytics, conversion rate optimization, ecommerce marketing, and others. The term “digital” refers to any form of electronic communication.
Search engine Optimization –
SEO is the process of improving the visibility of a website or web page in search engines such as Google, Bing, Yahoo, etc. The goal of SEO is to increase the number of visitors to your site, which ultimately leads to increased sales.
There are two main types of SEO: Onsite SEO and Offsite SEO. Onsite SEO includes things like optimizing your meta tags, title tags, URL structure, internal linking, and other factors that affect how your pages appear in search results. Offsite SEO refers to activities outside of your website, such as link building, social media marketing, press releases, and paid ads.
Google ads –
Google ads are paid advertisements that appear on search results pages. They are usually displayed above or below organic search results. The ads are targeted based on keywords that users enter into the search box when they perform a web search. Advertisers bid for ad space on specific keywords, which means that advertisers compete against each other to be seen on top of the search engine results page.
Content Marketing –
Content marketing has become one of the most important aspects of any business today. The best way to use content marketing is to create valuable information for your target market. This means that you need to know what they want and how to provide it to them. If you do this well, you will be able to generate leads, increase sales, and build relationships with your customers.
Social media marketing –
Social media is a way for businesses to connect with customers and prospects through websites such as Facebook, Twitter, YouTube, LinkedIn, and Google+. The main purpose of these sites is to create a community around a business, which allows them to share information about themselves and their products.
Email marketing –
Email marketing is one of the best ways to reach out to customers and prospects. When done correctly, email marketing can be highly effective at generating leads and sales for businesses. There are two types of emails: transactional and promotional. Transactional emails are those that provide information about order status, shipping details, etc. Promotional emails are usually sent to entice users to click through to a website or do something specific.
Mobile Marketing –
Mobile marketing is a form of digital marketing that uses mobile technology to reach consumers. This includes text messaging, apps, websites, etc. The goal of mobile marketing is to provide a better customer experience through personalized messages and offers.
Video Marketing –
Video marketing is one of the best ways to market your business. Videos are easier for users to consume than text and images, which makes them ideal for conveying information and educating customers about your company. The average person watches 1.5 hours of video per day on YouTube alone. If you want to use video marketing effectively, you need to know how to create high quality videos that will be shared across platforms like Facebook, Instagram, Twitter, LinkedIn, etc.
Conclusion –
Digital marketing is a great way to market your business, especially when you want to reach customers who don’t know you exist yet. The key is to use the right channels for the right message at the right time. If you’re looking to grow your business, then you need to start using digital marketing now!
Social media optimization refers to the process of improving a brand’s online presence on various social media platforms. Social media helps to engage with existing customers as well as reach new users.
The SMO process involves creating quality content to attract and engage users resulting in increased brand exposure. And all this can be analyzed in terms of number through social media reports and insights
Number of tools can be used to optimize social media performance. They can be used from researching to planning, creating to publishing and sharing to analyzing the performances.
In the article we will learn how to use social media channels to improve brand visibility.
What are the Objectives of Social Media Optimization?
To improve brand visibility on social media
To increase brand awareness on social media
To increase brand engagement on social media
To get traffic to website from social media
To get conversions from social media
Social media optimization strategy –
Social media optimization strategy is an action plan to achieve branding & marketing objectives on social media platforms.
Create Your Online presence
First foremost criteria for SMO is to have online presence on social media platforms. It can be in the form of company pages or business accounts. Business accounts have different settings and features than personal accounts which make it more advantageous as those features and settings are built to enhance the brand visibility.
So creating and optimizing social media profiles is mandatory. Optimizing profiles includes filling up complete business details such as business category, description, labels, contact information along with brand name, logo, cover images. It helps social media platform’s algorithms to understand the business and help to push it into relevant users’ feeds.
Research about content, competition & trend
What’s the point in planning and creating something when you don’t have an idea about what’s going on in the market? What people would love to consume? And so on.
Before creating a content, is it always better to research what trends are going on? What competitors are doing to engage the audience? What type of content users consume most?
It helps you to create a content calendar that will attract and engage users and eventually will increase brand awareness.
For research purposes you can use those platforms’ search features, competitors pages & some tools. Few social media management tools help by showing curated content from industry at one place with engagement rate so that we can have ideas on how to create similar content that can fetch most of the engagement.
Create consistent & quality content
Now the next part after research is to create good consumable content that can fetch good engagement as well. Quality content needs proper research. So if you perform the above step, you will be able to create fresh, unique & relevant content
Content can be created in various formats like a graphic, gif, carousel, video etc. nowadays video is trending and gets more engagement.
Content or a post is made up of three things. A caption, creative & hashtag. You need to make sure you are using quality, high resolution visual graphics. As lower resolution, blur graphics disturb user experience. Captions should attract users or solve their problems.
Not to forget the use of the optimum number of hashtags. Platform to platform number of maximum hashtags that we can use varies. But We suggest using 8-10 hashtags max for good results. And keep a set of hashtags changing to avoid shadow ban from the platform.
Content calendar for social media is a planned activity, where we create posts for future dates in advance. Each social media platform has a different content calendar schedule based on the number of days we are posting, number of posting per day etc. creating a content calendar helps to remain organized and saves time.
Publish and engagement
Creating quality content is not sufficient, it should also reach to users at optimum time when they are active on social media to get maximum engagement.
There are some social media automation tools that help you to schedule a post at the right time to get maximum engagement. Also each platform may or may not have the same audience. But they are used differently, hence user active time may vary. Like Most people check Instagram at random hours or major traffic surge can be seen in evening after 6.30 pm as per Indian standard time zone. But people are active during the morning slot on LinkedIn when they log in to work.
Insights and Reporting
It is important to know the performance of content that we have created for social media platforms.
Insight helps us to understand how our content performs. We can set KPIs for social media optimization in term of reach, impression, followers & engagements to measure the success
Tracking performance primarily helps us to improve performance and optimize social media optimization strategy.
Conclusion –
Social media is a great platform to reach users and increase brand awareness. Proper strategy planning and execution will help businesses to efficiently use social media for branding and marketing of brands.
Access High Quality Social Bookmarking sites at the end of the article for submission purpose to increase traffic and high quality backlinks to website.
In the ever-evolving landscape of the internet, staying at the forefront of digital marketing strategies is paramount for success. Social bookmarking , a tried-and-true method for sharing and organizing web content, remains a valuable tool in the arsenal of SEO experts and content marketers.
As we step into the digital world of 2023, it’s essential to not only embrace new trends but also to revisit classic techniques that continue to yield remarkable results.
In this comprehensive guide, we’ll delve into the world of social bookmarking, shedding light on the best platforms that have not only stood the test of time but have also elevated their domain authority (DA) and page authority (PA) to impressive heights.
These platforms offer a golden opportunity for individuals and businesses to enhance their online presence, drive targeted traffic, and boost their search engine rankings.
What is Off page SEO?
Off page SEO, also known as off-site SEO, refers to all the activities that are done outside of your own website in order to improve its search engine ranking. It is an important aspect of search engine optimization (SEO) as it helps build authority and credibility for your website by showcasing its popularity and relevance to search engines.
Some common examples of off-page SEO include link building, social media marketing, influencer outreach, and content marketing. These strategies aim to increase the number of backlinks or inbound links pointing to your website from other reputable websites. The more high-quality backlinks you have, the better your website’s reputation will be in the eyes of search engines.
One key factor in off-page SEO is social bookmarking. Social bookmarking sites are online platforms where users can save, organize and share web pages they find interesting or useful. These sites allow users to create bookmarks or “tags” for specific web pages which can then be shared with others on the platform.
Using social bookmarking sites effectively can greatly benefit your off-page SEO efforts. Firstly, by submitting your website’s URL to these sites, you are creating a backlink for your site which can help improve its ranking on search engine results pages (SERPs).
Additionally, when other users discover and save your webpage on these platforms, it signals to search engines that your content is valuable and relevant enough for people to share.
Moreover, most social bookmarking sites have high domain authority (DA) and page authority (PA) scores
Type of Off page Activities
Off-page activities play a crucial role in boosting the online presence and visibility of a website. These activities involve building external links, increasing website traffic, and improving search engine rankings. One of the most effective off-page activities is social bookmarking, which involves sharing content on third-party websites.
Social bookmarking sites allow users to save, organize, and share bookmarks or web pages that they find interesting or useful. These sites have high domain authority (DA) and page authority (PA), making them an important part of any SEO strategy. However, not all social bookmarking sites are created equal. In this section, we will discuss the types of off-page activities involved in social bookmarking and how to choose the best sites for your needs.
Submission of Bookmarks
The first type of off-page activity for social bookmarking is submitting bookmarks to various platforms such as Reddit, StumbleUpon, Digg, etc. This involves creating an account on these sites and submitting links to your website’s content along with relevant tags and descriptions.
When choosing which platforms to submit your bookmarks to, it’s important to consider their DA and PA scores as well as their user base. The more active users a platform has, the higher chances your content will be seen by a larger audience.
Sharing Content
Sharing content on social media platforms like Facebook, Twitter, LinkedIn can also be considered as an off-page activity for social bookmark
What is Social Bookmarking?
Social bookmarking is a method of organizing, tagging, storing and sharing web pages or online resources through the use of social media platforms. It allows users to save and categorize links to websites that they find interesting or useful, making it easier for them to access these sites in the future.
One of the key features of social bookmarking is the ability for users to publicly share their saved bookmarks with others. This creates a network of curated content that is accessible to anyone who has similar interests or needs. It also allows users to discover new websites and resources based on what others have bookmarked.
Social bookmarking is different from traditional bookmarking methods as it relies on tags or keywords instead of folders. Tags are descriptive words or phrases that are assigned by the user to each bookmark, making it easier for them and others to search and find relevant content.
This makes social bookmarking a more efficient way of organizing and accessing online resources compared to traditional browser-based bookmarks.
Another advantage of social bookmarking is its collaborative nature. Users can follow other individuals with similar interests, allowing them to see each other’s bookmarks and discover new content together.
Additionally, many social bookmarking sites have features that allow for comments and discussions on saved bookmarks, creating an interactive platform for knowledge-sharing.
In addition to personal use, social bookmarking has become an important tool for businesses as well. Companies can use it as part of their marketing strategy by sharing their own content or collaborating with influential users in their industry. This helps increase brand
Benefits of Social Bookmarking in off page SEO
Improved Search Engine Rankings
One of the main benefits of using social bookmarking in off-page SEO is that it can help improve your search engine rankings. This is because when you submit your website to high PA and DA social bookmarking sites, it creates quality backlinks for your site. Backlinks are an important factor that search engines use to determine the credibility and relevance of a website. The more high-quality backlinks your site has, the higher it will rank in search results.
Increased Visibility and Traffic
By submitting your website to social bookmarking sites with high PA and DA, you are exposing your content to a larger audience. These sites have a large user base who actively browse and share interesting content. By having your website listed on these platforms, you increase its chances of being discovered by potential readers or customers. This can lead to increased traffic to your site, which can ultimately result in higher conversions.
Targeted Audience Reach
Social bookmarking allows you to categorize and tag your submissions according to relevant topics or keywords. This helps in targeting specific audiences who are interested in those particular topics or keywords. For example, if you own a fashion blog, submitting your content under the “fashion” category on social bookmarking sites will attract readers who are specifically looking for fashion-related content.
Faster Indexing by Search Engines
When you submit your website to social bookmarking sites with high PA and DA, it gets indexed by search engines faster. This is because search engines crawl these sites frequently, and if your website’s link is listed on them, it will be crawled and indexed along with the site. This can help in improving your website’s overall visibility and rankings.
Brand Building and Authority
Social bookmarking allows you to create a brand presence by sharing your content with a wider audience. By consistently submitting high-quality content on these sites, you can establish yourself as an authority in your niche. This can help in building trust among readers and potential customers, resulting in increased brand recognition and credibility.
Increased Social Signals
Social signals refer to the number of likes, shares, comments, and other forms of engagement your content receives on social media platforms. These signals are used by search engines to determine the popularity and relevance of a website. By using social bookmarking in off-page SEO, you can increase your social signals, which can positively impact your search engine rankings.
Cost-Effective Marketing
Submitting your website to social bookmarking sites is a cost-effective way to promote your content and drive traffic to your site. Most of these sites are free to use, making it an affordable option for businesses or individuals who do not have a large marketing budget.
How to do Social Bookmarking?
Social bookmarking is a popular method for organizing and sharing online content. It involves saving links to web pages that you want to revisit later or share with others. These links are saved on social bookmarking sites, making them easily accessible from any device with an internet connection.
In this section, we will guide you through the step-by-step process of doing social bookmarking and provide some tips to make the most out of it.
1. Choose the right social bookmarking site: The first step in doing social bookmarking is to choose the right platform. There are numerous social bookmarking sites available, but not all of them have high PA (page authority) and DA (domain authority). It is essential to select a site with high PA and DA as it can significantly impact your website’s search engine ranking.
Some popular options include Reddit, Digg, StumbleUpon, Delicious, and Pinterest. Each platform has its own unique features and audience base. Do some research and select a few platforms that align with your target audience.
2. Create an account: Once you have selected your preferred social bookmarking site(s), the next step is to create an account. This process is usually quick and straightforward; all you need is a valid email address or login through your existing Google/Facebook account.
Make sure to use an appropriate username and profile picture that reflects your brand or business identity. Complete your profile by adding relevant information such as a bio, website URL, etc., which will help promote your brand .
3. Understand the bookmarking process: Before you start bookmarking, it is crucial to understand how the process works. Social bookmarking involves saving a link to a web page on a social bookmarking site, along with a short description and relevant tags (keywords).
When done correctly, social bookmarking can help increase your website’s visibility and drive more traffic to your site. However, it is essential to avoid spamming or over-promoting your content as it can have a negative impact on your brand’s reputation.
4. Bookmark your content: To bookmark your content, simply click on the “Submit” or “Add” button on the social bookmarking site’s homepage. This will open a form where you can add the URL of the web page you want to save, along with a title, description, and tags.
Make sure to use relevant keywords in your title and description to make it easier for users to find your content. You can also add an image or video related to your post to make it more appealing.
5. Engage with other users: Social bookmarking is not just about promoting your own content; it also involves engaging with other users and their content. Spend some time exploring different posts on the platform and upvote/ like, comment, and share content that you find interesting and relevant to your business.
Engaging with other users can help increase your visibility on the platform and build relationships with potential customers or partners.
6. Use social bookmarking for research: Apart from promoting your own content, you can also use social bookmarking sites for research purposes. You can search for topics related to your industry or niche and see what kind of content is popular among users.
This can give you valuable insights into current trends, popular keywords, and what type of content resonates with your target audience. You can also save useful articles or resources for future reference.
7. Be consistent: Consistency is key when it comes to social bookmarking. It is essential to regularly bookmark and engage with other users’ content to maintain a presence on the platform.
Create a schedule and set aside some time each week to bookmark new content, engage with others, and update your profile if necessary. This will help establish your brand as an active member of the community and attract more followers.
In conclusion, social bookmarking can be a valuable tool in promoting your brand’s online presence and driving more traffic to your website. By following these steps and being consistent with your efforts, you can make the most
Best Social Bookmarking sites with High PA & DA for submission
We’ve looked into the digital world, and what we’ve found is that it’s huge. One of the many useful strategies for increasing your brand’s online presence is social bookmarking.
In today’s world, everyone goes online, from searching to shopping. And it’s no wonder if it is fascinating to you. But to get found out on the internet, you must have an online presence. The reason can be anything on the internet ranging from branding yourself to promoting a business or earning money online.
An online presence can be built in the form of a website, where users can visit your site, read more about you & your product & service, and make decisions.
Web designing with WordPress :
Technology has made everything easy. You aren’t required to be a tech-savvy or pro-level coder to do web designing. Many platforms available on interest allow you to create a beautiful website within a few minutes without coding knowledge.
WordPress is one of the famous & open source platforms for template-based web designing. If you are also planning to build a website but don’t know how to? Keep reading!
You will learn web designing until the post ends. Just follow the checklist in the post to create a fully functional and live website that is ready to welcome users.
Web designing using WordPress in 10 steps :
Have plan
It is always good to have a plan to avoid losing interest later. Before starting web designing and development using WordPress, define the niche. Why do you want to build a website? What do you want to show through the website? If you wish to sell products or write out your passions.
Defined niche help to outline website structure at the time of web designing, avoiding delay and confusion
Buy a Domain name
Once the niche is defined, you can proceed to a better name selection representing your business online.
Many platforms offer domain names at cheap rates like namecheap.com. You can visit a Namecheap website in the new tab to find whether the name you are planning for your business is available or not.
Make sure whatever name you are picking as a domain name should be easy to remember. If you find difficulty in choosing a name, you can try out domain name generators.
Check domain name availability
Choose a host for your site
The next step is to choose a reliable web host to manage your website data. While managing online presence, we create content in various formats like text, images, and videos, and to host all this data; we need virtual space. And this space is also called hosting.
Many hosts are available to provide reliable, secure, and affordable shared hosting services like hostinger.com.
You can subscribe for monthly, annual, or multi-annual plans depending upon your requirement and budget.
Once you are done with domain & Hosting, now it’s time to get into real action. Once you buy hosting, you can log in to the hosting provider’s website to set up a website where you can find an option to set up a website if the domain is purchased from the same platform and ask you to point nameservers if bought from some other website.
Domain & Hosting integration will form a control panel on the hosting provider’s platform. One hosting account can have multiple c-panels depending upon how many websites are hosted on a space. Essential tasks such as SSL Certificate installation, Backup, File management and Email accounts can be managed from the c-panel.
Install WordPress
Now the next task is to install a WordPress. Upon domain & hosting integration, you will be guided to website setup, where you will be asked how you want to design a website through coding or WordPress. So being no coding person will opt for a WordPress installation.
WordPress is an open-source platform that provides readymade drag and drop templates for web designing. So it eliminates the requirement of coding language as it comes up with readymade templates.
WordPress will ask you to set up a username & password during the installation process, which can be used later on to log into the WordPress dashboard for site management & web designing. Once the installation is done, a login link will be generated, which can be used to log in to the website backend.
Choose a theme
After successfully logging in to the backend using a backend link and credentials, choosing a theme that represents your style is crucial. There are thousands of readymade ones in the WordPress library; some are free, some are premium.
There are some fantastic themes available on the internet that are WordPress compatible. You can choose from existing libraries or can upload through external sources. Just make sure external themes, files & plugins are from trusted sources as non-trusted sources like links, files from the internet, telegram channels may contain potentially harmful elements that may corrupt websites or hack websites.
Just install and activate the theme relevant to the topic and content you are planning to publish.
Setup plugins
Once the theme is installed, you need some supporting plugins to add features to your WordPress website. Plugins are additional support for website appearance and customization. Maybe you won’t require many plugins initially, but the longer you use the platform, you will need more.
There are many essential plugins for WordPress which you can install on your site for optimized performance. Google site kit, rank math SEO & Elementor are some of my favorite plugins
Create and complete the pages
The site is incomplete without the pages. Every page serves a different purpose. You can create multiple pages as per requirement. But home, about, contact, privacy policy & blog are some of the essential pages on site that make it easy for users to learn and understand more about you.
Once the page creation is done, it is essential to add content and serve the purpose. E.g. Contact page should have contact information and a contact form so that users can contact you. You can use Elementor page builder for page or web designing. It is a simple drag and drops plugin to arrange elements on a page. Learn more about elementor page builder here.
Set up menu
We are almost done. Now it is essential to arrange pages and place them so that they will be easily accessible to users. The primary menu should be placed at the header, and the secondary menu can be placed at the footer. The menu setting can be done through the appearance tab.
Publish the site
We have come so far from making plans to building web pages. After working on-site appearance, it is essential to add exciting and quality content on site for users. And publish the site.
BOOM! Your website is ready to serve the users.
But don’t forget to add visually rich content on site to retain users, also keep adding content regularly to improve the visibility in search engines.
Conclusion –
We have just learned how to do web designing through WordPress. The best thing about the process is that you don’t need to hire anyone; you can do it yourself. Creating a WordPress website is the best thing you can do to get your business online.
As the name suggests, an advance digital marketing course is designed to make you a pro digital marketer. It is a 2.5-month course with all advanced tools and techniques to excel in the skills.
Course offerings might sound similar to regular programs, but advanced digital marketing course has topic depth. Each topic is learned in-depth with all advancement. This course is specially curated for aspirants looking to make something big in digital marketing like setting up their own business, freelancing, blogging, Influence marketing, youtube channel, etc. Details require time hence the course duration.
Skills that you learn in advanced digital marketing course :
Along with technical skills like SEO, social media, email marketing, google ads, content marketing, we also cover some business skills necessary to set up successful marketing campaigns. This program also has placement support, but more skills and experience fetch more salary, i.e., candidates get good packages than any other program.
What makes it different from a regular digital marketing course?
First of all, several topics covered in advanced digital marketing courses in Pune are more than the regular program. Secondly, it comes up with business skills training like marketing plans & budgeting, strategy planning, etc. And third, it has a plus advantage that advanced digital marketing course candidates get an opportunity to work as a freelancer for our digital marketing agency in Pune.
Indian Digital Marketer – One of the best digital marketing training institutes in Pune, offers various digital marketing courses in Pune as per the requirement of aspirants who want to build a career in the digital marketing field.
This 1.5-month course focused on basic concept clearance in digital marketing and hands-on digital marketing tools to make you job-ready.
This course covers all essential digital marketing topics like search engine optimization, social media management, Google ads, content marketing, graphics designing, website designing, blogging, email marketing, and many more. Along with technical skills development, we also focus on personality development, where we work on candidates’ presentation skills to ace the interviews. We also ensure students get hands-on experience on industry projects for real-time exposure through our network companies. Students get lifetime job assistance, lifetime access to study material, and trainer support for 1 year. This is the perfect course for someone who wants to get into the job and start earning quickly.
